Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

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Curation Web 2.0 Case Study Social Media 141

Writtent Blog

SEPTEMBER 20, 2013

Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Dan Fielder of Sticky Content doesn’t think so.

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Content BuzzStream Marketing Sports 72

Direct Marketing Observations

AUGUST 9, 2012

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

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Content Curation Smart Phone Yahoo 207

Social Media Marketing

AUGUST 16, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Here’s what you need to know about Snapchat Stories. Instagram.

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Social Media Brands Content Real Estate 121

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

Sherrilynne Starkie

MAY 12, 2013

We've been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. May 8th, 2013 by Joe Fernandez I have always been a firm believer that everyone has Klout. May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. crowd rank.

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Social Media Klout YouTube LinkedIn 290

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not.

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Tools Content Blogger Curation 91

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed.

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Blogger Twine Fashion Project 55

Pixlee

FEBRUARY 21, 2018

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. Madison Reed. American Giant. Gwynnie Bee.

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Brands Content Apparel Curation 41

Your Escape From 9 to 5

APRIL 15, 2022

According to Google, it uses more than 200 “clues”, such as keywords and freshness of content, to return the best results to users. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. Content is (still) King.

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SEO Social Media Engineering Social Media Management 74

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

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Screencast Content eBook Film 90

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time.

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Trends Sports News Social Media 178

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

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Screencast Content eBook Film 87

Buffer Social

JULY 6, 2017

Posting the same content across platforms. Sharing only our own content. Not curating user-generated content. Not targeting specific audience for our content. As we have been producing a lot of content on our blogs and podcast, we had many things to share. Fewer channels, more focus, better content.

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Social Media Curation UGC Instagram 112

Writtent Blog

JULY 5, 2013

To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. This article by the experts at ReachLocal has everything you need to transform your outreach into a lean content marketing strategy.

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Strategy Video Content Marketing 75

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I encourage you to read through the list of news feed updates Facebook has made since August of 2013. But your content is no longer good enough.

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

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Storify Press Release Case Study Hashtag 216

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part?

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Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

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Video Film Meme Trends 76

Janet Fouts

JANUARY 1, 2013

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. I already loved the Scoop.it

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Kikolani

DECEMBER 7, 2012

Blogging / Content. How to Use Google Reader to Find & Share Content - Learn how to use Google Reader to find the best content to share. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

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Mashup Resources Remix Google Reader 122

Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. Posting provocative, derogatory, slanderous or inflammatory content. What is a Social Media Policy?

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Policies Social Media How To Privacy 70

Convince & Convert

MARCH 29, 2013

He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.” Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid. That’s right.

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Klout Curation Social Media Analytics 131

Ignite Social Media

JULY 24, 2018

Or if you’re just looking for some great content to consume. He’s a chef, producer, food & content creator and that’s just the beginning of the list for Billy who shares beautiful photos of his recipes on his blog. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean.

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Influencer Travel Fashion Blogger 113

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. What sort of content do they post online? Influencers curate content that caters to the interests of their followers. Let’s face it.

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Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013.

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Statistics Mobile comScore Marketing 108

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I find Foursquare’s recommendations to be better curated and more accurate. Whither the Check-In? For me, it’s often better than the increasingly broad and noisy Yelp.

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Foursquare Adwords Mobile Advertising 122

Twist Image

FEBRUARY 25, 2013

Right now, I'm writing this blog post from 37,000 feet in the air as I make my way to TED 2013. There are even systems in place to help us curate and publish content. Jamming is an opportunity to really test your thinking and your creative skills in a new and interesting way. I know what happens next. In the age of technology.

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How To Publishing Curation Industry 96

Kikolani

MARCH 13, 2013

I also use(d) the search in Google Reader for curating content. Simply create a free account and click the +Add Content button at the top left of your screen. — NewsBlur (@NewsBlur) March 13, 2013. It made it easy to find posts on a specific topic so I could create lists like 79 Link Building Resources for 2012.

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Google Reader RSS Netvibes Google 168

Stay N' Alive

APRIL 13, 2016

Sure enough, if you read Google trends , a natural interest in RSS fell by at least 50% back in 2013. As social began to take over people began to get used to consuming curated content rather than everything at once. And the remaining RSS solutions simply weren’t near as widespread as a Google product.

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RSS Facebook Google Reader Curation 40

Twist Image

OCTOBER 3, 2013

In an article titled, Why We''re Shutting Off Our Comments , online content director, Suzanna LaBarre stated: "Comments can be bad for science. That is the true social nature of digital media in 2013. We all, as individuals, can comment, share and curate anything. content distribution. Or whatever? blog comments.

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ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. He is a prolific writer and content curator and shares so many useful resources via his Twitter account. How to Validate Demand for Content Before Creating It. Don’t be.

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Blogger Curation Blogosphere Case Study 50

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

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Tips Flipboard Content Screencast 203

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Analytics offers a gold mine of information that you can use to create effective social media and content strategies. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience.

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Strategy B2B Marketing Conference 125

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

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Crowdsourcing Curata Mobile Content management systems 132

Writtent Blog

FEBRUARY 7, 2014

2012 was the year companies began to realize the value of content marketing. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach. More targeted content promotion. 2011 was the year of social media.

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Social Media Metrics SEO Yahoo 93