Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 6: Company channels are your most important social assets.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Social has not only changed the way we do business, it has raised customers’ expectations. Transparency.

Authentication 145

Authentication Loyalty Buy Study 145

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Is Nissan building brand loyalty ? From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Tweetable Moments.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). I hadn’t been to one before and I came away pretty impressed. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Know Where the Conversation Is.

Strategy 125

Strategy B2B Marketing Conference 125

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. You need to establish the value equation for your company or client and provide results that meet that framework. Revenue retention by increasing affinity and loyalty of your current customers. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. Loyalty and retention?

Social Media 60

Social Media Strategy How To Marketing 60

Diva Marketing Blog

DECEMBER 25, 2012

It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. Fast forward 66 years. That takes courage. .

Social Media 67

Social Media Airlines Film Foursquare 67

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. million times. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

Proactive Report

AUGUST 8, 2013

Some companies have put a monetary value on their fans and followers: according to the 2013 study from Syncapse the average value of a Facebook fan is $174.17. Two, loyalty and purchase intent in the future. How did they get that figure? Three, the propensity to recommend the brand to other potential customers.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Writtent Blog

APRIL 30, 2013

You Won’t Improve Loyalty. 70% of consumers prefer to get to know a company through articles, not ads. With over half of marketers planning to increase their commitment to content marketing in 2013, brands are facing steeper competition than ever before to earn prospects’ attention. You Won’t Close Sales.

Reputation 87

Reputation Meme Case Study Engineering 87

Twist Image

APRIL 24, 2013

I believe that the Internet has brought forth the ability for brands to give consumers utility - something they would actually want and use - to add value to the consumer''s life and, in turn, create a deep loyalty and connectivity between the brand and its customers. It''s 2013. If it''s not for you. it''s not for you. google plus.

Journal 111

Journal Sentiment Publishing Advertising 111

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. brand loyalty. In fact, all media works.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Social Media Marketing

DECEMBER 18, 2012

Think of the loyalty and following Instagram would have if they tried that. Now, I'm not a lawyer (nor do I play one on TV), but it seems that these terms are slightly different from Facebook, as Facebook's Terms specify: Our goal is to deliver ads and commercial content that are valuable to our users and advertisers.

Instagram 168

Instagram Flickr Privacy Policies 168

Convince & Convert

JUNE 25, 2014

Your SMS mobile campaign will impact many departments of your company. For example, let’s say you’re building a mobile loyalty list to drive customers to retail. As of October 16 th 2013 there were new changes to the TCP that affected all organizations using SMS. The CTIA, FCC, and the Mobile Marketing Association.

SMS 166

SMS Campaign Mobile Marketing 166

Buffer Social

JULY 6, 2017

As a social media management company , we feel a duty to test out all social media platforms so that we can understand how each platform works and can share what we’ve learned about succeeding on each platform… …what we’ve not been so great at is deciding when to stop using a certain platform.

Social Media 112

Social Media Curation UGC Instagram 112

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. AdobeLife pic.twitter.com/XJx7C3svmj.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. Even more, companies often don’t fix the actual problems; instead, they focus on the superficial elements they perceive to be the problems.

Loyalty 252

Loyalty Compete Mobile Retail 252

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

JANUARY 18, 2024

According to the Hyundai Research Institute , BTS has generated billions of dollars since their inception in 2013, primarily from album sales, concert ticket sales, and social media activities. Forget influencer marketing, UGC partnerships, and loyalty programs. By the year 2020, the group was making an annual contribution of $3.5

Brands 128

Brands Sports UGC Influencer 128

Buzz Marketing for Technology

NOVEMBER 8, 2013

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. It can make all the difference in customer engagement and loyalty on one level.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. Ready to start building an Instagram community?

Communities 78

Communities Instagram UGC How To 78

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. Ready to start building an Instagram community?

Communities 60

Communities Instagram UGC How To 60

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 158

Strategy Tips Case Study Instagram 158

Writtent Blog

MAY 5, 2021

2013 this agreement, made on the day of , 20 by and between whitman county fair and facilities management here after referred to as lessor: and first and last name: address: city: state: zip: phone… You can find plenty of online free legal templates that can help you when putting together a share subscription agreement.

Types 40

Types Real Estate Health Care Project 40

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting. .

Instagram 81

Instagram UGC Curation Apple 81

Buffer Social

AUGUST 10, 2016

Eighty-seven percent of Millennials say they appreciate it when companies make it clear what values they stand for, and 81 percent say companies that invest in their communities deserve loyalty. Here is some more information on the Millennial connection, from a SlideShare from The Futures Company : Why point of view matters.

Marketing 40

Marketing Authentication Campaign Sports 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120