Laurel Papworth

FEBRUARY 17, 2013

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. . Social media workshops. Computer based with WordPress. Tools demonstrated.

Course 99

Course Social Media Twitter Facebook 99

Techipedia: Tamar Weinberg

JANUARY 30, 2013

The social media marketing landscape has changed in the past 3 years. Social media marketing still is incredibly important, yet difficult, for businesses to embrace. But I realize that the problem may go beyond any social media marketing strategist. Social Media Marketing is Only as Good as Your Customer Service.

Marketing 170

Marketing Social Media Company ROI 170

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. While Facebook hasn’t made an official announcement, all indications are that the quiet change is intentional because they don’t want to draw a lot of attention to it. First, the campaign is DEFINITELY delivering. It’s true.

CPM 217

CPM Advertising Campaign Price 217

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. While Facebook hasn’t made an official announcement, all indications are that the quiet change is intentional because they don’t want to draw a lot of attention to it. First, the campaign is DEFINITELY delivering. It’s true.

CPM 167

CPM Advertising Campaign Price 167

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Most articles about it date from 2013 to 2015. Market research.

Tips 127

Tips Hubspot Facebook Hashtag 127

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Globally, Facebook users will go from 42.6%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Devumi

NOVEMBER 14, 2014

It’s mid-November, your social media holiday campaign planning has to start now. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. Building your social media holiday campaign. Step 1 in building your social media holiday campaign. What did they say?

Campaign 113

Campaign Social Media How To Instagram 113

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion? What's Next?

Case Study 167

Case Study Flickr Team Social Media 167

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109

Content Marketing Upcoming Retail 109

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The Under Armour Women’s Facebook page has over 300,000 followers and engages fans regularly with posts similar to those on the Twitter account. 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. million fans on Lay’s Facebook page — and the contest hasn’t even officially launched yet.

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. If we look at the fact that its easier for us to send a friend request on Facebook than collect one email address.

Marketing 105

Marketing Mobile Notification Statistics 105

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 190

Eventful Conversation Campaign Types 190

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. How often does your brand run email marketing campaigns?

Mobile 173

Mobile Statistics Study Campaign 173

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. For 2013, the board has been updated to include images of lipstick, women, motivational quotes, and more. About the Jessica Gioglio: Follow @savvybostonian.

Campaign 131

Campaign Forums Curation Social Media 131

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Bill Hartzer

APRIL 29, 2013

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. Pay Per Click Search Engine Marketing'

Adwords 133

Adwords SEO Campaign Google 133

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Influencer 195

Influencer Products Marketing How To 195

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The value of Facebook Stories ads.

Facebook 98

Facebook CPM Survey Instagram 98

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. The best Facebook videos are short.

Video 153

Video Facebook YouTube Publishing 153

Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. It''s true that sometimes people like a brand on Facebook or retweet a promoted tweet on Twitter.

Advertising 111

Advertising Research Data Survey 111

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. We believe it will provide other brands inspiration for their own creative briefs and campaigns. While these posts are well-received on Facebook , only a small number of people engage on Twitter. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. What trends were you seeing at the time that prompted you to launch this business (2013)?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook. 27% of marketers are already using Pinterest. As of 2019, 79.5%

Statistics 111

Statistics Marketing Travel Buy 111

Twist Image

MAY 2, 2013

This is further being validated as two recent studies came to light that paint a very interesting picture of the marketing dollar landscape. And the takeaway is much the same: digital marketing is going to get more of the overall marketing budget next year. A blanket statement? Sure, but the disappointment is not unfounded.

Marketing 104

Marketing Adwords Survey CPA 104

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. How times have changed!

Social Media 129

Social Media Survey Social Media Management Instagram 129

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

Ignite Social Media

DECEMBER 13, 2016

Here are a few things that social media marketers should expect next year. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. Since 2013, interest in employee advocacy has grown by nearly 200%.

Trends 60

Trends Social Media Marketing Influencer 60

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162