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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

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Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut.

Brands 80
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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Back in 2013, Facebook released a natural language search engine called Graph Search. Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research.

Tips 127
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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. The Value of Video.

B2B 60
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. This can mostly be attributed to the rise of TikTok around 2019.

Video 76