Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Analytics.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3
54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. Remember, remember don't violate terms on Linkedin.they can pull your group.not a good brand move! . HubSpot seminar says check out empire avenue as a source of great info/connection. Marketing.always integrate and promote all of your social media.and create marketing partnerships eg vendors, suppliers. Keep on topic).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. HubSpot ). But 3.1
Context Marketing in Context: Beyond Inbound and Content
DECEMBER 10, 2012
Everything evolves and so does marketing. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The multiple contextual dimensions of an integrated and customer-centric marketing view are so essential you will read more and more about context marketing in coming months. The term context marketing is not new.
The State of the Internet Marketing World [Statistics]
JULY 4, 2012
Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Fans of a brand’s Facebook page, don’t want to feel that they get spammed with content.
Disruption Of Disrupted
MAY 14, 2016
It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event. Still, everyone must not forget that this is Dan's opinion about the tech, marketing tech and startup world. brand. digital marketing.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. If not, you’re missing out.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. Facebook Content Marketing for Business (Wishpond).
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? What does this mean for marketers?
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Increasingly, B2B brands are taking this maxim to heart. Visual Marketing Magic.
9 Reasons QR Codes are Bad for Your Brand
Buzz Marketing for Technology
JANUARY 30, 2013
Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”).
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
just started playing around with the platform, collecting images about social media and marketing and other topics. . And how can businesses use this new platform for branding and driving sales? Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Brand Marketing. People like to collect things.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip.
5 Video Marketing Tips
JUNE 23, 2016
So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! All of these prove that video marketing is the next big thing in business this year. Remember: 68% of businesses have vowed to up their video marketing budgets this year.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. ” Google+ Brand Pages. Image credit: SEOmoz.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation.
Just Say "No" To Content
SEPTEMBER 18, 2015
This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Content Marketing World had over 3500 people, and Inbound cranked past 15,000 attendees. and that's a whole lot of brands and individuals pumping out the content. Your brand needs to step away from the content marketing machine. . Brands seem to be publishing "because they can," instead of "because they have something interesting, unique, compelling and important to share." brand.
Why 2016 Will Be the Year of Video Marketing
Convince & Convert
APRIL 8, 2016
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. And Here are just some of the many reasons 2016 is the year of video marketing. 1. HubSpot).
5 Educational and Inspiring Social Media Diagrams
FEBRUARY 22, 2011
Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring. Making an Integrated Marketing Communication Effort. Popular Posts From The Last Month.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5 different social platforms. click to tweet.
Now, What Does Seth Godin Want You To Do?
SEPTEMBER 18, 2015
It's a week later, and there's still a ton of buzz around HubSpot 's big event in Boston. His presentation isn't about work, it isn't about marketing, it isn't about innovation. digital marketing agency. digital marketing blog. hubspot. hubspot inbound marketing summit. marketing. marketing blog. Tags: brand. Did you see it?
Five Step Process for Using the Social Web
MAY 24, 2012
Fliptop is a tool that will let you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. So now you have Google alerts that show (for sake of this blog post) there is a lot of chatter about your company, brand, competition, or industry on Twitter. If you need help in setting up a measurement program, pick up Marketing in the Round.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4. Tumblr.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
The Marketing Performance Blueprint
AUGUST 17, 2014
have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. To think that brands still don''t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we''ve begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. brand. digital marketing. hubspot. hubspot agency partner. And now.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. ” phase.
What Bill Gates Predicted About Content Marketing
Convince & Convert
AUGUST 13, 2015
How important is content marketing? Maybe And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. Use Inbound Marketing Automation to Simplify the Process.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated?
To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.
SEPTEMBER 26, 2015
Last year, I had the pleasure of interviewing Peretti in a very intimate setting, for a select handful of marketing leaders. A few weeks ago, he took to the big stage at HubSpot 's Inbound event in Boston to share his story. content marketing. digital marketing agency. digital marketing blog. hubspot. marketing. marketing blog. Here it is.
What's Next For Marketing?
DECEMBER 13, 2014
With that, I can''t help but realize that what''s next is not where the attention needs to be paid for marketers. Is this relevant for brands? While presenting at the HubSpot ''s Inbound marketing summit this past year, my close friend, Christopher S. For me, the future, really is today for marketers. future of marketing. hubspot. marketing.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. 58 Social Media Tips for Content Marketing from Content Marketing Institute. How to Use LinkedIn Company Pages & Groups from HubSpot All-in-one Marketing Software.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Inbound Marketing.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond.
3 Ways to Engage Your Team and Improve Your Blog
Convince & Convert
JUNE 4, 2014
How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Tweet this. ) Try as we might to know our businesses and industries, our expertise is in marketing. team of people.
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers!