Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. Increasingly, B2B brands are taking this maxim to heart. It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Image via Hubspot. So why make a B2B ad that looks like B2C content?

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

JULY 10, 2013

Source: HubSpot ). billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013. Worldwide, mobile traffic doubled between 2012 and 2013. Nearly one billion smartphones will be sold in 2013. There are 6.8 Source: Nielson ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 21, 2018

And unlike Facebook and Instagram, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge. A Group, however, should be focused around a topic that has a natural connection to your brand and less on directly promoting your brand or company.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 100

Instagram Strategy How To Feed 100

Buffer Social

NOVEMBER 1, 2018

A quick (unscientific) look at a few brands seems to tell the same story: Airbnb has 3.3 HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. Even top brands are not deterred by the low viewership at the moment.

Small Business 101

Small Business Instagram Film Mobile 101

Writtent Blog

MARCH 29, 2013

Now you need to plan your ad campaigns before June 2013 because when something global like Google changes, you’ve got to be prepared! Bottlenose , HubSpot , SocialMention and other instruments work great to fill your company’s annual reports, new industry analysis or case studies ! She has 254,300 followers on Pinterest !

Google 69

Google Content Flipboard Marketing 69

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 64

Instagram Strategy How To Feed 64

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. If you needed another reason to take a trip to Las Vegas, Nevada, this is it.

Conference 60

Conference Marketing Education Hubspot 60

Buffer Social

MARCH 9, 2017

You’ll get to hear from leaders of top brands such as Unilever, Adidas, Lego, and more. INBOUND , organized by HubSpot , is probably the most well-known inbound marketing conference around. PubCon was listed as one of the must-attend conferences for entrepreneurs in a Forbes article in 2013. Location: Brooklyn, New York.

Conference 103

Conference Social Media Price Forums 103

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. If you have a (brief) brand slogan, add it here.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

JANUARY 16, 2014

2013 was a pretty dramatic year for marketers when it came to SEO. However, as of December 19, 2013, the search giant dramatically reduced the number of authorship photos that are now appearing in search results: Image credit: Virante. July 2013, the news broke that Google’s knowledge graph had exploded by 50% overnight.

Google 88

Google Content SEO Hubspot 88

Webbiquity SMM

JANUARY 30, 2014

grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. Which social network saw its membership outside the U.S.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Buffer Social

MAY 31, 2017

Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile. Here’s a great example by HubSpot : 4. And we aren’t the only one to see these results. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day.

Video 111

Video Engagement Facebook Mobile 111

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot.

Social Media 207

Social Media ROI B2B Marketing 207

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. The brands we work with are typically larger brands, so that’s the background from which we speak today. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

AUGUST 22, 2023

Hubspot Hubspot is a platform that consists of five “hubs:” marketing, sales, CMS and operations. Source: Hubspot The social post editor puts all platforms in the same place, which could come in handy. It’s been saving marketers’ time and creating beautiful graphics since it first launched in 2013. You be the judge.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

OCTOBER 5, 2022

This ensures that each communication from your brand arrives right when your prospect is most interested and engaged. Your brand needs to stay active on social media to keep up. Founded in 2013, Calendly exploded during the pandemic. Hubspot Sales. Source: Hubspot. Lead scoring. Source: Heyday. Source: Calendly.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media. ” Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog. 6 Awesome Twitter Tools for Brands by DreamGrow Social Media.

Tools 192

Tools Twitter Tips HootSuite 192

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018. Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. What is a Content Style Guide?

Content 96

Content Tools Marketing Hubspot 96

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). But, the brands that got there first got the best part of the deal. Remember Twitter’s story?

Google 52

Google Social Networking Engineering Communities 52

Proactive Report

MARCH 12, 2013

And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. This is consistent with research by Dan Zarrella of Hubspot. Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. They climb to 7.4X

Skills 101

Skills Content iPad Press Release 101

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI. You need … Resources.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The average visitor spends 66% more time on these sites than they did a year ago.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

APRIL 26, 2017

Since SmartBlogger is a writing-focused blog, the reduced visual clutter also fits its audience and brand image perfectly. Also note how Tim uses his own face rather than a generic brand image. Social proof” in the form of an established brand (Pingdom’s) logo. This treads the fine line between “effective” and “annoying”.

Blogger 53

Blogger Conversation Nielsen Study 53

Writtent Blog

JULY 18, 2013

He advises companies of all sizes to spend 2013 “staffing up” their creative departments in order to create a sufficient variety of content to remain competitive. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software.

Content 95

Content Marketing Meme Hubspot 95

Kikolani

FEBRUARY 27, 2013

Hubspot : Hubspot also leveraged the power of content marketing by starting an industry blog that significantly contributed to its success. Through its blog and other content marketing strategies, Hubspot achieved a 350% growth from 2010 in 2011. This will be invaluable in helping you spread your brand and grow your business.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Social Media Marketing

FEBRUARY 26, 2013

In the last week or so, we've seen commentary saying that brands need to adjust to the new 24/7 marketing model. The power outage was unexpected , and the brands that pivoted and embraced the opportunity before them were the brands that were celebrated by the public for truly understanding the nature of real-time engagement.

Marketing 167

Marketing Eventful Cost Campaign 167

Writtent Blog

JUNE 4, 2013

Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content: . Every marketer’s dream is to create a piece of viral content.

Content 101

Content Marketing Meme Airlines 101

Later

NOVEMBER 4, 2018

Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . From shooting, editing, and content strategies, businesses had so much more to gain from posting branded videos to Instagram. 2: Use Instagram Video Posts to Build Brand Trust .

Instagram 76

Instagram Video Analytics Feed 76

Writtent Blog

JULY 6, 2016

of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Image Credit: MarketingCharts. Image Credit: eMarketer.

Strategy 83

Strategy Hubspot B2B Blogger 83