Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

Trends 178

Trends Sports News Social Media 178

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing.

Tools 91

Tools Content Blogger Curation 91

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I encourage you to read through the list of news feed updates Facebook has made since August of 2013. Facebook just wants to force brands to pay.

Feed 166

Feed Feedly News Facebook 166

Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. Content is (still) King. Creating High-Quality Content.

SEO 74

SEO Social Media Engineering Social Media Management 74

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed.

Blogger 55

Blogger Twine Fashion Project 55

Buffer Social

JULY 6, 2017

Posting the same content across platforms. Sharing only our own content. Not curating user-generated content. Not targeting specific audience for our content. As we have been producing a lot of content on our blogs and podcast, we had many things to share. Fewer channels, more focus, better content.

Social Media 112

Social Media Curation UGC Instagram 112

Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

Video 76

Video Film Meme Trends 76

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Bundle Articles into an eBook.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Bundle Articles into an eBook.

Screencast 87

Screencast Content eBook Film 87

Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. Posting provocative, derogatory, slanderous or inflammatory content. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. ” Holy Social!

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Klout Curation Social Media Analytics 131

Janet Fouts

JANUARY 1, 2013

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. I already loved the Scoop.it Available for iPhone, iPad, or Android. Sprout Social.

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Mobile iPad iPhone Curation 175

Ignite Social Media

JULY 24, 2018

Or if you’re just looking for some great content to consume. As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean.

Influencer 113

Influencer Travel Fashion Blogger 113

Kikolani

DECEMBER 7, 2012

Blogging / Content. How to Use Google Reader to Find & Share Content - Learn how to use Google Reader to find the best content to share. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

Mashup 122

Mashup Resources Remix Google Reader 122

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy B2B Marketing Conference 125

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. Post only the best content you can find each day. User-generated content.

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Crowdsourcing 133

Crowdsourcing Curata Mobile Content management systems 133

ProBlogger

JANUARY 10, 2013

Zen Habits: Simplify the Internet , which seems like a sort of call to simpler action in 2013, even though it’s not pitched as a new-year post. Copywrite Matters: Highlights of 2012 and Things to Come in 2013 : a more traditional round-up that preempts the year ahead. Getting serious about social media in 2013?

Blogosphere 41

Blogosphere Creative Commons Blogger Skills 41

Twist Image

MAY 11, 2015

And, it looks like Apple is about to announce their streaming audio service (based on some of the technology that they acquired when they bought the Beats brand last year). In fact, their losses are getting uglier, almost tripling from 2013 when the company lost $68 million. Spotify lost $197 million in 2014. and make money.

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Yahoo Apple Compete Curation 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media.

Travel 40

Travel Class Social Media Hotels 40

Writtent Blog

FEBRUARY 7, 2014

2012 was the year companies began to realize the value of content marketing. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach. More targeted content promotion. 2011 was the year of social media.

Social Media 93

Social Media Metrics SEO Yahoo 93

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But those that do find that there is an unlimited supply of engaging content ideas to share across social media. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. View this post on Instagram.

Curation 102

Curation Communities Instagram Strategy 102

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . Creation and curation form the core of content development.

Strategy 226

Strategy Brands Curation Content 226

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. But long form content performs well also.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But those that do find that there is an unlimited supply of engaging content ideas to share across social media. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. View this post on Instagram. ?

Curation 67

Curation Communities Instagram Strategy 67

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Her book, Swept , will be out in 2013.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Content is no longer king.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

How To 113

How To Metadata HootSuite Retail 113

Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Step 4: Wait.

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Badge Facebook Authentication HootSuite 145