Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

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Analytics Content How To Software 164

Writtent Blog

DECEMBER 3, 2013

There’s just no question that the internet has drastically changed the face of marketing. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Content Planning Strategist. Data Specialist.

Content 87

Content Marketing Meme Trends 87

Waxing UnLyrical

DECEMBER 16, 2013

Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Count What Counts: #measurePR Words to Live By.

Storify 216

Storify Press Release Case Study Hashtag 216

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising.

Products 76

Products Brands Retail iPhone 76

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 4) By 2013, it is projected that 128 million people in the US will be blog readers. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs.

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Statistics Hubspot comScore Sysomos 111

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Pixlee

SEPTEMBER 9, 2019

Although it seems like an easy marketing ploy, you’ll want to make sure that your brand is fully aware of what trendjacking is and how it can help (or even potentially hurt) your brand in the current state of social media. Using trendjacking often provides simple and easy content for your brand to publish. Image courtesy of Budlight.

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Brands Meme Trends UGC 55

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Quora is 2013’s answer to the crowdsourced question-and-answer forum.

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Tools Content Blogger Curation 91

Writtent Blog

APRIL 12, 2013

It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about. 5 Powerful Ways to Market with YouTube for Small Businesses.

YouTube 92

YouTube Facebook Syndication B2B 92

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Don’t keep your successful strategy for recycling your content marketing a secret!

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Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Don’t keep your successful strategy for repurposing your content marketing a secret!

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Screencast Content eBook Film 87

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Another guide on best times that we compiled was done in 2013! Weekdays for B2B brands and weekends for B2C brands. Our best time to tweet study was done in 2016.

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Study Social Media Overview Aggregator 111

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. From 2013 to 2020, the digital universe will grow by a factor of 10 – from 4.4 If you want to discuss these ideas further, email us at marketing@saleschoice.com.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Ignite Social Media

DECEMBER 27, 2017

While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this isn’t a full comprehensive list of all the changes, we think the changes outlined below should be celebrated by marketers. What does that mean for marketers?

Social Media 127

Social Media Syndication LinkedIn B2B 127

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Webbiquity SMM

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Content 209

Content Marketing B2B Statistics 209

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

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Consultant Klout B2B Influencer 196

Sprout Social

APRIL 30, 2020

While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. Advantages of data visualization. Engage the audience.

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Data Marketing Report Diagrams 111

Convince & Convert

NOVEMBER 26, 2013

Just how important is content marketing? RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Sarah Skerik (@SarahSkerik) September 10, 2013. For example, a B2B blog post can leverage very LinkedIn nicely.

SEO 150

SEO Influencer Blogger Social Media 150

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Organic reach is key for many brands, including small business owners with a small-to-nonexistent marketing budget. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Try it free today.

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

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Statistics Research Social Media B2B 190

Writtent Blog

MAY 21, 2013

While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed. You can’t escape having a content style guide for very long.

Content 96

Content Tools Marketing Hubspot 96

Kikolani

DECEMBER 14, 2012

and maybe publishing a few things elsewhere. 5 Things To Do Before Your Big Guest Post Gets Published – Guest blogging is a great way to drive new visits to your website. But before you get that guest post on a major blog in your industry published, you should make sure you’ve done these things. Blogging / Content.

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Mashup Resources SEO B2B 134

Convince & Convert

AUGUST 11, 2015

A large percentage of the traffic on this blog, Convince & Convert, comes from a small minority of what’s published here. Content Marketers continue to struggle with production and execution of high quality content. But it’s entirely possible that you are wasting $900 each time you publish an underperforming post.

How To 60

How To Software B2B Cost 60

Koka Sexton

JULY 19, 2016

Then in 2013 I was given the opportunity of a lifetime. I was the first person at LinkedIn focused on social marketing in the B2B businesses. My previous manager at a different company was now leading the marketing department for Sales Solutions. 5 people in marketing to feed the sales machine. I got IN for real.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

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Tips Statistics Hubspot Resources 100

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online. Resources deployed.

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Social Media Consultant Social CRM eBook 120

ProBlogger

SEPTEMBER 4, 2013

For example, this awesome resource from PointBlankSEO.com is genuinely one of the best articles and tools I’ve ever read for link building strategies in 2013. Publish Charts, Infographics and Aggregate Data on your Site. Adam Grunwerg is an Internet marketing specialist who runs his own consultancy at [link].

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Statistics Creative Commons Aggregator Affiliate marketing 48