Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Share Images on Twitter: Increase Retweets by 150%. Favorites increased quite a lot. A/B Test on Social Networks.

Social Media 168

Social Media Content Tips Marketing 168

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. This created a lot of questions for us.

Social Media 97

Social Media Brands Marketing Tourism 97

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Report results to the C-suite using easy to grasp analytics that tell a story. Content Marketing content marketing content strategy media training visual' Content is about effective storytelling. Google Plus.

Tips 100

Tips Content Training Marketing 100

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

agora pulse

JUNE 20, 2017

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. 2. The Verdict. Agorapulse. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. In 2013, 91% of Americans own a smartphone. Don’t neglect your email marketing.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Myrland Marketing

JANUARY 28, 2014

[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure.I 12 TWITTER TIPS. Well, it’s no secret I’m talking about Twitter because I’ve made that obvious in the title of today’s post. SHOULD LAWYERS USE TWITTER? .

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013.

Storify 216

Storify Press Release Case Study Hashtag 216

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Buffer Social

JANUARY 12, 2018

They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Here are the 10 different social accounts you can add to your Buffer account: Twitter profile.

Mobile 95

Mobile Social Media Tips Marketing 95

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Link affiliated Pages.

Education 102

Education LinkedIn Hashtag Communities 102

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* That “seamless” flow from website to Facebook or Twitter may end up on the road. Check on the 2013 Global Free Cone Day date. One example?

Sample 180

Sample Samples Case Study Hotels 180

Twist Image

AUGUST 24, 2013

"In which Wikipedia wins the award for the most pedantic page on the Internet, for the week of August 24, 2013." "I was speaking with Anil Dash this past week at HubSpot ''s Inbound 2013 summit in Boston and we somehow got on the topic of Medium. inbound 2013. inbound 2013. " (Alistair for Mitch).

Wikipedia 92

Wikipedia Hubspot WordPress Applications 92

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. consumer laws.

Mashup 130

Mashup Resources Products Press Release 130

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. Yelp’s available on iOS and Android.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 2 Alternatively, Instagram has seen steady growth with this demographic – increasing 12% since 2013. 2 The least commonly used platforms overall were Snapchat (29%) and Twitter (21%); however, both platforms have seen growth with mothers since 2016.

Social Media 113

Social Media How To Survey Social Networking 113

Absolute PA

JANUARY 4, 2013

I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If If learning how to leverage Twitter is on your hit list for 2013, get yourself on the priority list for the latest news ). How To Market on Twitter The Genuine Way – A Beginner’s Guide.

Training 60

Training Project Twitter SEO 60

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it.

SEO 148

SEO Tips Startup Compete 148

ProBlogger

OCTOBER 16, 2014

They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. The gaffe spread like wildfire across the internet, and the Greggs Twitter account was rapidly inundated with tweets. Therefore, humour can be one of the best ways to divert a Twitter crisis.

Google 47

Google Twitter Social Media Team 47

Twist Image

NOVEMBER 9, 2013

Whitney Boesel shares her thoughts on the 2013 Quantified Self Global Conference. "Technology, contextual marketing, data, analytics, game theory and more. Tags: 2013 quantified self global conference. "There''s plenty going on in life-logging and the Quantified Self movement. " (Hugh for Mitch).

Vimeo 83

Vimeo Conference Privacy Patterns 83

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

How To 123

How To Apple Hotels Case Study 123

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Search Engines / SEO. Think Before You Link! Think Before You Link!

Mashup 141

Mashup Resources Google Adsense 141

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Another guide on best times that we compiled was done in 2013! Study your analytics. When you click on “Analytics”, you should see it. Outdated studies.

Study 111

Study Social Media Overview Aggregator 111

Buffer Social

JULY 6, 2017

Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. As square videos and images are no longer cropped on Facebook and Twitter, they take up more real estate on someone’s feed — 78% more, in fact.

Social Media 112

Social Media Curation UGC Instagram 112

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380