The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. Do you think that fits the state of the Twitter developer market?).

Twitter 189

Twitter Data Wikipedia Analytics 189

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. billion views of music videos.

Content 194

Content Film Marketing How To 194

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6 YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

AUGUST 10, 2012

However, Luxury Daily notes that the sweepstakes form doesn’t ask for a zip code – which would help drive leads to local dealers – and that the sale event could have been marketed more “blatantly” on the Facebook page and contest entry form. Want to Unleash the LFA on a world famous racetrack?

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013.

Eventful 170

Eventful Social Media Statistics Study 170

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

NOVEMBER 2, 2012

Twitter: over 500 million users. LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. the company’s marketing business which saw revenue growth of 60% year over year, and represented 25% of total revenue in Q3. via Facebook.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 13, 2012

The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” See below for some mixed reactions from Twitter users, and then add your own to the hashtag.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

DECEMBER 17, 2012

The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from. ” China has the world’s largest social networking market, with 307.5 growth rate) to $612.8

Social Networking 142

Social Networking Mobile Advertising Report 142

The Realtime Report

SEPTEMBER 7, 2012

Twitter: over 500 million users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. million in the US market. million for Twitter.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. The effort is capped at 2.5 per tweet, like or share. ” With over 2.1

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. This isn’t Cape Town Tourism’s first creative attempt at social marketing. That campaign resulted in over 36 million Twitter impressions in just three weeks.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

AUGUST 2, 2012

” — all the more reason for participants to share their entries on Facebook and Twitter. The contest site also features “weekly favorites” – a compilation of the best user submissions from that week – so that viewers can easily vote for their favorite submission, or share it on Twitter or Facebook.

UGC 154

UGC YouTube Video Sites 154

The Realtime Report

SEPTEMBER 25, 2012

Volvo US is also promoting the campaign via its Facebook page (with over 253,000 likes) and the brand’s Twitter account (with over 68,000 followers). PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012. Our #VolvoJoyride contest is winding down on 9/26.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182

B2B Marketing ROI Report 182

The Realtime Report

DECEMBER 26, 2013

AOL’s Patch has been criticized almost to no end as of late, and now the “hunt to own the lucrative local advertising market” is over for AOL. Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets.

Mobile 155

Mobile News Sports Social Networking 155