Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Is Dark Social Messing with Your Metrics? According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Lee Odden (@leeodden) July 10, 2012.

Nielsen 185

Nielsen Flickr Research Metrics 185

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. What tools can you use? TweetReach is a good tool for tracking amplifiers in Twitter. It’s no surprise to me that they are on the list of hot trends for 2012. The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 123

YouTube Notification Video Trends 123

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Is Dark Social Messing with Your Metrics? Image via GetApp.

Brands 129

Brands Analytics Data Metrics 129

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. That being said, these metrics are in line with my standard performance on X, formerly Twitter.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool.

Analytics 167

Analytics Brands Overview Small Business 167

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. But you could also make use of tools like surveys and social listening.

Issues 136

Issues Survey Campaign Authentication 136

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Image Credit: Luna Metrics. Probably not. Use the dashboard to curate content in real-time.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one.

Social Media 60

Social Media Strategy How To Marketing 60

Firebelly

JUNE 3, 2013

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. The event is filled with topnotch speakers and provides up-to-the-minute information that will help you and your organization succeed in Facebook Marketing.

Conference 216

Conference Hotels Education Meeting 216

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. A good social media analytics tool will let you go back in time to see every post a brand has made.

Social Media 84

Social Media Analysis How To Analytics 84

Ari Herzog

AUGUST 17, 2013

Engineers at the MIT Media Lab created a tool called Immersion enabling anyone with a GMail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields. Comments Sweet tool!

Microsoft 119

Microsoft Metrics LinkedIn Project 119

Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Pick the right tools and platforms based on your research. Content Marketing Mastering Social Media'

Template 111

Template Templates Social Media Strategy 111

Buffer Social

DECEMBER 5, 2023

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Choosing tools and automating processes Automation has been instrumental in the process of developing the Guest Posting Program. We use a few tools to collect and manage guest posts. Here are some of the top metrics so far.

Guidelines 87

Guidelines Posterous FAQ Team 87

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies. Many admins are using content management tools for their mere need of scheduling.

Features 220

Features Policies Mobile Module 220

Oktopost

MARCH 21, 2019

Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. Instagram is the one tool where you can go a little crazy in your use of hashtags. You can even see your post’s reach and how your post was found, including a “from hashtag” metric. So, less is better here.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. With each piece of content we create, there is an obvious risk.

Content 60

Content Marketing Process Energy 60

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies. Many admins are using content management tools for their mere need of scheduling.

Features 205

Features Policies Mobile Module 205

Kikolani

NOVEMBER 2, 2012

See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. A Crash Course in Conversion – Every marketer’s purpose is to maximize their return on investment – 5 conversion concepts to make your pages more focused, persuasive & successful.

Mashup 117

Mashup Resources SEO RSS 117

Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Pick the right tools and platforms based on your research. Download the PDF of the Social Media Strategy Template here.

Template 56

Template Templates Social Media Strategy 56

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Myrland Marketing

APRIL 18, 2013

Relative to other forms of media and communication in law firms, Social Media use is still in its infancy, so legal business and marketing strategists, law firms, lawyers and legal marketers study information like this in hopes of finding a compass by which they can direct their social, digital, and integrated marketing strategies.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Social Media Marketing

FEBRUARY 25, 2012

Simply stated, the site is a visual bookmarking tool. And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. What is Shallow Content? Originality. It Will Devastate Engagement.

Reputation 87

Reputation Meme Case Study Engineering 87

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Bill Hartzer

FEBRUARY 21, 2014

Google responded to the possibility of sabotage by introducing the Disavow Links tool in October 2012. This tool enabled webmasters to protect their sites from attacks by competitors. Despite the value of this tool, many webmasters wait until it’s too late to use it. Know Your Strengths and Weaknesses.

Blogger 100

Blogger URL SEO Sites 100

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics.

Skills 89

Skills Analytics Press Release Metrics 89