Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. A good example is Jana, a company that makes users a partner in their own data.

Data 327

Data Foursquare Conference Wikipedia 327

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

Statistics 111

Statistics Marketing Travel Buy 111

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. In 2012, I wrote about a supply-chain management software company called Kinaxis. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 110

ROI Tips Marketing Software 110

Mindjumpers

MARCH 5, 2014

The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. As an example, users can send stamps.

Social Media 200

Social Media Mobile MySpace Trends 200

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

SEO 188

SEO B2B Social Bookmarking Organization 188

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. In this example, I’ve used comparatively larger numbers to get results from big accounts.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

FEBRUARY 3, 2015

Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat. Marketing Predictions for 2015. Video is the new black . Flexibility.

Groups 100

Groups Groups Features Video 100

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. Can Ads Actually Make Foursquare Better is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Some organizations fail because of friction at the top setting a rocky example for the rest of the company. Marketing Around Telling Customers about Technology Investment. Belief in the Process.

Products 67

Products Class SMS Mobile 67

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spent on mobile advertising. The report shows that $6.7 Social Pros Shoutout.

Communities 138

Communities GPS How To Social Media Management 138

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change.

Mobile 105

Mobile Trends Compete Loyalty 105

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event. The app is available for iOS and Android users.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Social Media Marketing

DECEMBER 13, 2011

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

Automotive 153

Automotive iPhone Mobile Course 153

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. These Facebook ads are the “bread n’ butter” of real estate social marketing. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. 1 Social Media Tool for Real Estate Grow.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Mindjumpers

FEBRUARY 26, 2014

The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. As an example, users can send stamps.

Social Media 113

Social Media MySpace Trends Energy 113

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

B2B 100

B2B SEO Social Bookmarking Sample 100

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). mobile commerce. Is Instagram the future of e-commerce?

Instagram 97

Instagram Brands iPhone Adwords 97

Social Media Marketing

JANUARY 26, 2012

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. million Varies by terminal Charging stations, iPad kiosks coming 2012-13 New York City JFK 8.45 million Varies by terminal Charging stations, iPad kiosks coming 2012-13 New York City JFK 8.45

Travel 165

Travel Social Media Airlines iPad 165

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Waxing UnLyrical

JULY 24, 2013

For example, Mayo Clinic , a pioneer in using social media in health care, launched its own Center for Social Media after so many hospitals and physicians turned to them for social media advice. Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov.

Health Care 192

Health Care Social Media Insurance Education 192

agora pulse

MAY 31, 2017

Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012. For example, setting up an ad in Ads Manager is straightforward and the creation interface is intuitive. You only add it to specific pages (ex.

Tools 133

Tools Facebook Widget Cost 133

Social Media Marketing

FEBRUARY 25, 2012

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. There are some good resources out there with a number of great examples for businesses. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Kikolani

OCTOBER 29, 2012

Being able to access my documents anywhere through the online, desktop and mobile syncing is incredibly convenient for me. You just need to click ‘Add to Queue’ or ‘Post Now’ UPDATE: Timely has decided to close their doors as of November 2012. Social Media Marketing Best Practice. Why you should use it?

Blogger 159

Blogger Social Media Tools Disqus 159

Convince & Convert

APRIL 16, 2015

While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Aside from that, mobile video itself is going through its own revolution.

Video 60

Video Tips Facebook YouTube 60

Buffer Social

JUNE 30, 2017

And while no definite conclusion was made from Facebook’s study and visualization , many attribute the ALS Ice Bucket Challenge success to former Boston College baseball player, Pete Frates , who was diagnosed with ALS in 2012 (helping to explain the concentration). For example, after a 7.0 Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Later

OCTOBER 29, 2019

This hoax dates back to 2012, and it’s been rumbling along ever since. . For example, you can use Instagram’s built-in features, like product tagging, to seamlessly integrate shoppable posts into your feed. . Take for example beauty brand Trinny London. Better safe than sorry, even if it is a hoax. Have a nice day.

Instagram 76

Instagram Hashtag Feed Feedly 76