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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Throughout the year, we’ve seen great examples of brands leveraging Timeline for visual storytelling and thus optimising fan engagement by encouraging fans to go back in time and explore the Timeline. Facebook Timeline.

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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. 1) Driving traffic - The challenge in 2011 is the same in 2012. In 2012, it’s imperative that we determine what engagement looks like.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Using social media for research: Social Capital 2012.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

Don’t put yourself on their radar by engaging in spammy tactics. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide – Twitter chat guide: what you need to start a twitter chat event, create a plan, checklist, promotions, analytics and archiving. Social Media / Social Networking. Photo of the Week. Related Posts.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. The Academy Awards 2013 have come and gone.

Content 317
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. March 2012: Ottawa’s Twitter top 20. Michael Geist (Photo credit: Wikipedia).

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