Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

Project 178

Project Review Process Team 178

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

Case Study 256

Case Study Blogger Study Campaign 256

yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Engage sincerely with each and every person as though they were your friends. Be authentic.

Trends 279

Trends Marketing Mobile Wireless 279

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

Engagement 277

Engagement Facebook How To Eventful 277

Justin Levy

JANUARY 1, 2012

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012. Consistency.

Upcoming 140

Upcoming Project Energy Organization 140

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Many Ways to Engage.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? We are all anxiously awaiting John Trader’s engagement index - now that would be something nice in our stocking, wouldn’t it? What the #measurePR Community Thinks of 2012. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 188

Twitter iPad Apple B2B 188

Mindjumpers

MARCH 19, 2012

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

APRIL 27, 2012

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. How to Create Engagement Through Facebook Timeline.

Engagement 215

Engagement Social Media Facebook Examples 215

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

APRIL 24, 2012

For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later ) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement? Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score.

Sites 187

Sites News Yahoo Comparison 187

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

Project 100

Project Review Process Team 100

Adam Sherk

JANUARY 9, 2013

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages. 4 TIME 109.73

News 245

News Sites Engagement Google 245

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. News Organizations on Google+: Which Pages Get the Most Engagement? The Fastest and Slowest News Sites in 2012. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO.

Press Release 119

Press Release SEO Digg Sports 119

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 101

Twitter iPad B2B Apple 101

Firebelly

JULY 2, 2012

Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Want To Really Engage With Facebook Fans? Post a picture. Listen To Them.

Conference 186

Conference Marketing Banking Analysis 186

Kikolani

MAY 11, 2012

Don’t put yourself on their radar by engaging in spammy tactics. And this week, he outdid himself by getting this amazing shot of Supermoon 2012 which was featured on Mashable ! 12 Killer Resources for E-commerce SEO – This post will provide 12 killer resources on how to improve your E-commerce SEO. Photo of the Week.

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

AUGUST 23, 2012

Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign. However, voters were less likely to engage with posts about the economy. Most surprising, however, is that neither candidate chose to really engage with voters on social media.

Campaign 181

Campaign Engagement Social Media Study 181

Twist Image

MAY 9, 2012

The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). The deadline for entries will be May 14th, 2012 at 12 pm ET and the winners will be announced by 5 pm on that same day. Tags: 2012 cma summit. are not included.

Engagement 93

Engagement Banking Loyalty Hotels 93

Webbiquity SMM

DECEMBER 12, 2012

However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.” How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Proactive Report

NOVEMBER 12, 2011

She now knows exactly who they’re engaging with in each social site, and what kind of content works for that audience. Social Media Intelligence is definitely a trend to watch in 2012. One of the biggest AHA! moments Stacy had during this audit was discovering the demographics of the audience in each social channel.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site? The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. Booking information.

Training 76

Training Course Social Media Press Release 76

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. It can result in 63% lower cost-per-click and up to 96% more engagement, leading to more conversions. Pinterest Advertising Offers A Much Easier Interface Than TV or Radio.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

APRIL 24, 2023

What was the impact on my presence (impressions, engagement, and followers) in each case? On one hand, my impact on TikTok is pretty easy to measure since 99% of my content created, impressions, engagement, and followers came from September 30 and on. Here’s a look at engagement for that same period (from Agorapulse ).

Platform 177

Platform Video Instagram YouTube 177

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. New custom audiences to reach those who have engaged with you. Targeting Trends It’s debatable when the first shoe dropped related to the current direction of targeting. New detailed targeting to reach people by actions and behaviors.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. And the winner is… Mike Reynolds who left this comment: “Survival. Related articles.

Conference 259

Conference Newsletter Skills Questions 259

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. It used milestones and pop culture events to create engagement. 2012 was the year that America’s favorite cookie turned 100. Here’s why…. Needless to say, it was a cause for celebration.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Geoff Livingston (@geoffliving) June 26, 2012. szPMq #measurepr — jr schmitt (@cloudspark) June 26, 2012. via @ nielsen shar.es/szPMq

Nielsen 185

Nielsen Flickr Research Metrics 185