Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Webbiquity SMM

DECEMBER 12, 2012

. “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. How can an individual or organization most efficiently grow a following there? by B2B Digital Marketing. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Read the benefits of having your own blog and using social media to market it.

Mashup 113

Mashup Resources SEO RSS 113

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. Using an influencer marketing tool like Pixlee’s CRM is a great way to narrow down influencers in your niche by location. Showcase Diverse Summer Looks.

Influencer 95

Influencer Campaign Apparel Travel 95

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Gini and Paul Evans made 2012 absolutely stellar. Content Marketing World.

Eventful 128

Eventful Social Media Forums Conference 128

Firebelly

DECEMBER 12, 2011

How to Increase Participation in Your Twitter Chat or Any Online Community. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% Marketers are looking for efficiencies.

Social Media 84

Social Media Trends Community building Hosting 84

Mindjumpers

APRIL 19, 2012

This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Use this feature to create a story of your brand or organization in your timeline. On February 29, 2012, Fanta posted a status update saying that the leap year day had disturbed the “Fanta time”.

Engagement 277

Engagement Facebook How To Eventful 277

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

Instagram 139

Instagram Brands UGC Travel 139

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 7 tips to improve your organic reach on YouTube.

YouTube 145

YouTube HootSuite Metadata Notification 145

Buffer Social

FEBRUARY 10, 2023

In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing. I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. We’re far from being an isolated team!

Skills 68

Skills Team Review Hotels 68

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. In 2012, that number increased to more than $1.2

Syndication 103

Syndication Marketing Advertising SEO 103

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

Social Media 320

Social Media Hashtag Eventful Journal 320

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? And I did… Each of them left their worlds of independent consulting and entered professional communities of workplaces and coworkers. Am I scalable?

Policies 156

Policies Skills Class Survey 156

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 155

Content Publishing Social Media Google 155

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it.

Case Study 100

Case Study Study Training Collaboration 100

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). Or, maybe the anime or organic cleaning supplies is more your thing. I see both SEO and social media as being equal in the market place right now.

SEO 166

SEO Engineering Film Sites 166

Convince & Convert

APRIL 11, 2014

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. It was that viral. In December 2013, Bob and Jerry were finally reunited. Holy Social!

Automotive 143

Automotive Campaign Engagement Social Media 143

Diva Marketing Blog

DECEMBER 31, 2012

Traditionally, December has been Diva Marketing's Holiday For Small Nonprofits Series. It's a way of giving back through shining a light on lesser known organizations through the voices of the those who are passionate about their cause. Or as 2013 begins find a new organization to support. This year life got in the way of life.

Social Entrepreneurship 75

Social Entrepreneurship Organization Sports Project 75

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. But the question is, if long-form posts earn more reach, how significant will that reach be? Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. He and the not-for-profit director lived in a not-so-hip or -new van to demonstrate the need for donations for the organization.

Social Capital 196

Social Capital Journal Energy Campaign 196

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 106

Content Publishing Social Media Google 106

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. I have come across so many different business owners able to be hands-on parents and run a successful organization. The first is a response to Yahoo!

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? How One Organization Successfully Embraced Mobile.

Mobile 180

Mobile iPhone iPad Training 180

Convince & Convert

MAY 1, 2014

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

Software 147

Software Social Media Skills Team 147

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event. Yelp has a huge community, and the reviews on the site are read seriously.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. Videos and photos showed a smooth launch of a new product – right up until the point of transporting it from the factory in Czech to the UK market.

Facebook 267

Facebook Transportation Campaign Study 267

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78