Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. How can you improve your location-based marketing?

Mashup 113

Mashup Resources SEO RSS 113

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Our data sources for this article were Xposure and Nielson. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. UK Facebook statistics.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Ignite Social Media

MARCH 2, 2021

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. TikTok was just released in 2016.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If If learning how to leverage Twitter is on your hit list for 2013, get yourself on the priority list for the latest news ).

Training 60

Training Project Twitter SEO 60

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc. Active engagement with recognized resource sites.

Influencer 81

Influencer Klout Marketing eBook 81

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. Successful social media marketing to Moms. Related articles. This one-day conference is “must attend” for social media enthusiasts and newbies alike.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Over 5K interactions at the time of writing this article. They have dedicated Twitter handles just for social. Why is BTS so famous?

Social Media 97

Social Media Brands Marketing Tourism 97

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. billion views of music videos.

Content 194

Content Film Marketing How To 194

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

Convince & Convert

AUGUST 12, 2012

Just three days later, I found an amazing article in USA Today about Sprint sending 470,000 hand-written thank you notes to their customers. Tom Martin (@TomMartin) August 8, 2012. tommartin @ jaybaer The long term marketing objective of a ‘meaningful connection’ becomes a short-term call to action ruining the effect.

Marketing 123

Marketing Reputation Consultant Campaign 123

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

Twitter 115

Twitter Handbook Class Case Study 115

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Are you ready?

Social Media 130

Social Media Brands Reddit Platform 130

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest.

HootSuite 120

HootSuite URL Analytics Forums 120

Absolute PA

JUNE 15, 2013

There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Tell that to my client, Rebecca Perkins , who has just scored an international publishing deal for her first book through connections she made on Twitter. Here are 7 reasons why Twitter is as strong as ever… 1.

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? billion of advertising in 2012 (can you believe it?). Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? or even a human being.

Marketing 109

Marketing Adwords Advertising Publishing 109

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

Twitter 87

Twitter Handbook Class Case Study 87

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? According to the article. Just ask Uniqlo , Apple or Trader Joe's. Are you shocked? " Who vs. How many?

Marketing 106

Marketing Apple Loyalty YouTube 106

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” I have issues with the premises of both articles, but that’s not what really irks me about them. .” The first is a response to Yahoo!

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. Web-based social networks.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. In 2012, that number increased to more than $1.2

Syndication 103

Syndication Marketing Advertising SEO 103

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news.

B2B 107

B2B LinkedIn Tips Marketing 107

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. Enjoy the links below and let’s make this our best year as internet marketing professionals yet!

Press Release 180

Press Release Social Media SEO Report 180

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Kikolani

FEBRUARY 1, 2012

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. This article will demonstrate qualities of successful bloggers and how they have found a way to stand out from their peers in a very short period of time. We all want our blogs to grow.

Blogger 167

Blogger Blogosphere Training Industry 167

Kikolani

DECEMBER 23, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. 7 Reasons Having a Twitter Feed in Your Sidebar is a Really Dumb Idea – Many people wonder if putting a twitter stream or feed in their website’s sidebar is a good idea. The Resources Mashup.

Mashup 119

Mashup Resources Remix Handbook 119

Buzzlogix

APRIL 16, 2017

Our tool lets you listen in real time to the conversations around your brand, your market and your competition. Buzzlogix allows for scheduling of content to Twitter and Facebook. While we work on adding Instagram, try Later – the top marketing platform and scheduling tool for Instagram. Register today, for free.

Team 40

Team Tools Social Media Marketing 40

ProBlogger

JANUARY 23, 2012

That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. Create a Twitter page and link it to your site as well. Submit articles to at least five article directories. choosing the right keywords. building quality backlinks.

SEO 45

SEO Social Media Press Release Directory 45

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences. Just by reading this article! The Resources Mashup. Blogging / Content.

Mashup 117

Mashup Resources How To Remix 117

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S. Am I scalable? Is this business model sustainable?

Policies 156

Policies Skills Class Survey 156