Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. 2012: Watch time (a.k.a.

YouTube 145

YouTube HootSuite Metadata Notification 145

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 131

Brands Analytics Data Metrics 131

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Between July and September in 2019, Facebook advertising growth rate was 0.4%. All the more reason to brush up your Facebook marketing skills. Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

Statistics 111

Statistics Marketing Travel Buy 111

Twist Image

APRIL 2, 2013

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? billion of advertising in 2012 (can you believe it?). Facebook served close to $4.5

Marketing 109

Marketing Adwords Advertising Publishing 109

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

Twist Image

APRIL 24, 2015

I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. My pedigree in this space is in the media and marketing realm. digital advertising revenue rose 16% to $49.5 That was a tough title to write. The very early days. and would take action.

Advertising 40

Advertising Publishing Data Engineering 40

Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. it's about the marketing.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Firebelly

DECEMBER 5, 2011

By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before.

Social Media 161

Social Media Metrics Analytics Trends 161

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

News 176

News Types Nielsen Social Media 176

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 66

Google Retail Facebook Advertising 66

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Have you taken a recent look at the referrals your brand has on Google Analytics ?

Social Media 130

Social Media Brands Reddit Platform 130

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Xactly Corporation , a winner of a LinkedIn Best Company page award in 2012, advises brands to “post content that interests your followers, and less about how great your company is.”. Paid Advertising. Target Your Advertising.

B2B 107

B2B LinkedIn Tips Marketing 107

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. With the “Terms and Policies Hub”, Facebook tries to meet the needs of both users, who are paramount the company, and the advertisers, who are the ones bringing in the money. Read more about it here.

Features 220

Features Policies Mobile Module 220

Buzzlogix

APRIL 16, 2017

Social media has become one of the leading advertising platforms in recent years. This latest blog post features the best social media tools and extensions to help you optimize your time, complete tasks, curate and schedule content, display your analytics, communicate with your team, and monitor your social media channels.

Team 40

Team Tools Social Media Marketing 40

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. With the “Terms and Policies Hub”, Facebook tries to meet the needs of both users, who are paramount the company, and the advertisers, who are the ones bringing in the money. Read more about it here.

Features 205

Features Policies Mobile Module 205

Twist Image

APRIL 7, 2017

In 2012, I published an article titled, Is Amazon The Future Of Media? Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst.

Google 40

Google Retail Facebook Advertising 40

Twist Image

NOVEMBER 23, 2017

I hadn't heard about this until recently, but apparently it's been around since 2012. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog. digital marketing. digital marketing agency. digital marketing blog.

Retail 61

Retail Small Business YouTube Analytics 61

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. Everyone Needs to Be Liked.

Facebook 158

Facebook Study Apple Consultant 158

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel.

Social Media 81

Social Media ROI Survey Metrics 81

Kikolani

MARCH 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. Here’s how I did it.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. In 2012 Facebook said content would reach, on average, 16% of fans. Use your analytics. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. Much as we’d love them to do that.).

Feed 90

Feed Feedly News Facebook 90

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. Twitter is violating its clear statements to the market, over the course of several years, that it would maintain an open ecosystem and access to its data. ” The Pipeline Cracks.

Twitter 189

Twitter Data Wikipedia Analytics 189

Kikolani

JANUARY 20, 2012

21 Tactics to Increase Blog Traffic – This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Business / Career. Let the author introduce them to you and show you how they do it.

Mashup 120

Mashup Resources Tumblr Widget 120

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Lessons Learned From a Talking Bag. Hell, 12.7% Powerful mechanism.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Conference 40

Conference ROI Small Business Metrics 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. They include the following: Enterprise – $299/month. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Lessons Learned From a Talking Bag. Hell, 12.7% Powerful mechanism.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Laurel Papworth

AUGUST 5, 2012

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Use Facebook to explore marketing intelligence. Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer.

Class 75

Class Facebook Course Foursquare 75

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). marketing charts. web analytics. business column.

Wiki 102

Wiki Hotels Social CRM Retail 102