The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. With the roll out of new embedding tools from Youtube, Vimeo etc, it turned out that WordPress was stripping out the code whenever you tried to publish an embedded video.

Klout 33

Klout Embedding Loyalty Vimeo 33

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

OCTOBER 10, 2011

Featured Post – How to Optimize Social Media Profiles for SEO. This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. Social Media. Here are some tools and tips to help local businesses do just that. These are my favorite WordPress comment plugins. Related Posts.

Analytics 113

Analytics SEO Social Media Google 113

Kikolani

NOVEMBER 4, 2011

50 Great Free WordPress Themes From 2011 – 50 great WordPress themes that were released in 2011 for free. Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) – Pagerank isn’t an important website metric anymore, so what is? Social Media / Social Networking.

Mashup 113

Mashup Resources Klout Exercises 113

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Get connected and manage TikTok alongside all your other social media content. Try Hootsuite’s TikTok Tools Free.

Questions 105

Questions Banking Insurance HootSuite 105

ProBlogger

AUGUST 21, 2011

That’s why Google has its Webmaster Tools and while they’re primarily designed for people who have complete control over their Web site it can even be useful if you’re on blogger.com, wordpress.com or typepad.com. The first thing you need to do with Google’s Webmaster Tools is verify that the site you want to analyze is your own.

Tools 43

Tools URL Analytics Overview 43

Kikolani

FEBRUARY 3, 2012

How I Made 6 Figures as a Freelance Writer in 2011 – A description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them plus 12 additional tips. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Kikolani

JUNE 1, 2012

46 Travel Tools to Optimize Your Next Vacation – While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories. Social Media / Social Networking.

Mashup 115

Mashup Resources Klout RSS 115

Net-Savvy Executive

DECEMBER 28, 2010

Tell Me Your Metrics… The latest on measurement silos and the clubs who work in them. Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. Analytics is a power tool, which works best in the hands of a skilled specialist.

Analysis 64

Analysis Analytics Software Metrics 64

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Kikolani

MARCH 30, 2012

Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link. Social Media / Social Networking.

Mashup 115

Mashup Resources SEO RSS 115

Net-Savvy Executive

DECEMBER 28, 2010

Tell Me Your Metrics… The latest on measurement silos and the clubs who work in them. Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. Analytics is a power tool, which works best in the hands of a skilled specialist.

Analysis 40

Analysis Analytics Software Metrics 40

Kikolani

NOVEMBER 23, 2012

7 Link Quality Metrics That Matter – Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Social Media / Social Networking. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 113

Mashup Resources Discount WordPress 113

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Keyhole.co

SEPTEMBER 4, 2023

On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social media landscape. When applied through a relevant strategy, hashtags can be a powerful tool for boosting organic reach and engagement. Conversion rates Hashtags are a priceless eCommerce tool.

Hashtag 52

Hashtag Instagram Strategy How To 52

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Hootsuite

FEBRUARY 24, 2021

While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Social media managers get asked this question a lot.

Questions 141

Questions Social Media HootSuite Marketing 141

Ari Herzog

FEBRUARY 3, 2014

My most-visited post in January is an article I wrote about LinkedIn in April 2011 but 94% are either unsatisfied and look for other search results on my site or they want to keep reading other posts. Free tools such as Google Analytics give me all of this data and more. Media blogging metrics' Thanks for reading.

Syndication 159

Syndication Metrics Analytics Applications 159

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. consumers streaming Netflix videos each week. Stuck on how to use Google+?

Social Media 164

Social Media Yahoo Storify Flipboard 164

Convince & Convert

JULY 20, 2012

I’m just kind of continuing to think about the parallels between this company and the job that social marketers have and community managers have. We talk about tools. Alison: …tools out there. Eric: Is the donation the key metric that you are trying to drive through social? We talk about tactics.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. Now, as the use of social media increases, businesses frequently post something in response to breaking news on Instagram, YouTube, Facebook, and other well-known social networking sites. News is everywhere, and people can access it anytime.

Aggregator 52

Aggregator News Trends Social Media 52

Kikolani

JANUARY 6, 2012

20 Websites to Help You Hire a Company Blogger – Hiring an experienced blogger can turn your company blog into a brand-building tool. Social Media / Social Networking. Takes less than 10 minutes and no editing skills required. Here are 20 websites to help you find a company blogger. Get ready to get more productive!

Mashup 115

Mashup Resources RSS Remix 115

Kikolani

MARCH 31, 2011

The 2011 trend report – the color for this spring is white. 100 unique Tumblr themes for 2011 – huge collection for bloggers on Tumblr. Using the Google Traffic Estimator Tool to find the best keywords – shows not just how to use the tool, but what else to look for when choosing a niche domain.

Mashup 130

Mashup Resources Affiliate marketing Tumblr 130

Kikolani

NOVEMBER 16, 2012

And with so many tools available it has become very easy and very inexpensive to run. Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages – Once you have the proper landing page, decide what ad/email/social campaign would attract people to click through and want to see this page. Social Media / Social Networking.

Mashup 122

Mashup Resources RSS Sentiment 122

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google.

Tips 219

Tips Facebook Tools B2B 219

Kikolani

MAY 18, 2012

25+ Tools for Real-Time Marketing – We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing. Social Media / Social Networking. Cities With Social-Savvy Small Businesses – A look at the top 10 U.S. The Top 10 U.S.

Mashup 115

Mashup Resources WordPress RSS 115

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed? YouTube Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

AUGUST 5, 2013

won’t show up in keyword research tools)? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social Media Facts and Statistics. 93% of marketers use social media for business. Social media…to engage or to advertise?

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Definitive Guide to Social Media Strategy Before Tactics (Online Marketing Blog): This is a fascinating interview piece by Lee Odden who asked dozens of digital marketing experts for their take on social media strategy versus tactics. MIT Sloan Management Review): Want an amazing article on ROI of social media? This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

MARCH 31, 2020

Learn more : A/B Testing on Social Media: How to Do it with Tools You Already Have. The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track). AMA (Ask Me Anything).

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

MARCH 11, 2013

and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.” ” Why the future of marketing relies on social by iMedia Connection. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4

SEO 192

SEO Paid Search Engineering Reputation 192