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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

Marketing 199
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Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages. In that regard, it’s a huge step up from HTML 4.

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New Downloadable Guide Helps You Rock Video Marketing

Kikolani

One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? Simply put, people love video. So what’s the deal with video marketing? Instructional videos/tutorials.

Video 119
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Lady Gaga’s Bad Romance video has been viewed over 328 million times since it’s release. Entertainers aside, there is a reason we like to watch videos. Video as a search result. Video as a trusted search result.

Trends 221
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Part of any good social media strategy is emphasizing your strengths relative to others in the market. Because social media marketing involves ongoing and frequent updates, it’s possible to miss the big picture and continue work on unproductive projects for months or longer. Are your videos performing above par for the industry?

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

He’s most recently fascinated by video, mobile, and analytics. I don’t know if “techertainment” is a thing or not, so if not, (c) 2011 Brandon Prebynski. No matter what it is they do, I love being around those types of people. Are you the most eligible man in social media marketing? Really, Duncan?