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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132
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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 2) That the whole ROI thing would have sorted itself out by now. 8) That FB would get to 1billion users in 2011.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on Facebook. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185
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Best Quora Guides and Insights of 2011

Webbiquity SMM

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

SEO 146
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138
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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach.

NGO 272
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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Bitly Blog).

Sysomos 162