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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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Play.com’s Facebook Fans Spend 24% More

The Realtime Report

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans.

Retail 170
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217
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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. As social media continues to unfold and evolve, it’s important to create a culture of marketing that’s not based on ROI alone.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. Brands are seeing an engagement rate of just 0.09% on Facebook. Compare this to the old engagement rate of 20%+ just 10 years ago, and you can see why it’s essential to energize your channels.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.