Webbiquity SMM
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!
Webbiquity SMM
JANUARY 7, 2011
Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. So what’s next?
Webbiquity SMM
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.
Bill Hartzer
DECEMBER 7, 2010
An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ].
Adam Sherk
DECEMBER 18, 2012
Publisher Survey: Reddit Traffic Way Up, Digg Way Down. The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. 5 Good Ideas for News Media Facebook Pages.
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