Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? MORE >>

This is a guest post by Dan Zarrella, social and viral marketing scientist. This means that for marketers these users can be a powerful vector for making content go viral. We know that people who read Digg, Reddit, Propeller and the like tend to have higher viral reach and sharing frequency than those who do not, so make sure your content appears on these sites. Dan Zarrella is a social and viral marketing scientist, you can read his blog here or follow him on Twitter here. Digg this! The same applies to those who read blogs, and use Twitter. Tweet This! MORE >>

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. Social media marketing is new. MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details). First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. In going through the various profiles I saw a lot of submissions with just one digg. MORE >>

As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish. The tools they evaluate include the standards like Facebook and Twitter but the sheet includes 14 different sites including the likes of Pinterest (of course) and Reddit , Digg and Slideshare too. Naturally, my answer is the definitive — it depends. MORE >>