Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264

Marketing SEO Case Study Small Business 264

Mindjumpers

JUNE 16, 2011

Last week, I visited the Internet Week 2011 in New York. Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Last week, I visited the Internet Week 2011 in New York.

UGC 215

UGC Foursquare Yahoo Energy 215

The Realtime Report

JULY 13, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Why has the focus changed from accumulating fans and “likes” to creating brand awareness? via Facebook.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Social Customer Support: AT&T is doing it Right!

B2B 279

B2B Marketing Mobile CPM 279

Sherrilynne Starkie

JANUARY 7, 2012

It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Social media boosts campaigns. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

Trends 299

Trends Twitter Insurance Sports 299

SocialFish

APRIL 1, 2011

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). Social Media – It’s Not Just for White Folks (Danny Brown). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 393% growth in the number of replies brands sent on Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Ignite Social Media

JANUARY 6, 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Sherrilynne Starkie

OCTOBER 12, 2018

Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. This means improved storytelling capabilities for brands. — SS.

Google 279

Google Film Instagram News 279

SocialFish

MARCH 1, 2011

Facebook Page Redesign: Why Should Brand Marketers Care? The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Expanding the Concept of Event Social Networking Beyond Online Platforms (Michelle Bruno). Case Study: Social Media Customers Are More Valuable Customers (Jason Falls).

Case Study 170

Case Study Press Release Eventful Analysis 170

Hootsuite

APRIL 29, 2021

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line is a Japanese social media app. What is the Line app? Source: Line.

Brands 119

Brands HootSuite Yahoo Survey 119

Twist Image

JANUARY 6, 2011

If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Is your content up-to-date? are they fresh?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Brands can use social media to raise the value of lower-volume, high-potential consumers.

Study 377

Study Social Media Wikipedia ROI 377

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

If you really want your customers or other target audience to get (and stay) involved with your business through social media, get real. Most people don’t just want to talk to a brand image. Make people feel like they’re a part of something bigger than some back-and-forth chit-chat on their favorite social network.

Social Media 249

Social Media Strategy How To Foursquare 249

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 104

Social Media Film Exercises Social Networking 104

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Bill Hartzer

DECEMBER 14, 2011

So, here is this year’s list, the top ten public relations blunders of 2011. While some might declare Rick Perry’s inability to recall his own agenda his most memorable campaign gaffe of 2011, to many his most significant – and completely preventable – blunder was dredging up the birther meme in an interview with Parade Magazine.

Banking 152

Banking Report News Issues 152

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 134

Brands Film Hashtag Campaign 134

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Norway is one of the leading countries of social media usage. 78% of the internets users were online on a daily basis and 28% visited a social network daily. 62.49% are men and 37.54% are women.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Twist Image

MAY 28, 2013

Could it be a question of brand over revenue? Similarly, prior to Facebook''s acquisition of the social mobile photo sharing app, Instagram, the world''s largest online social network was grappling with the mobile revolution. Facebook was built for the Web and in 2011, their mobile experience was a tough sell.

Tumblr 101

Tumblr Yahoo Brands iPad 101

Mindjumpers

APRIL 25, 2012

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Mindjumpers

SEPTEMBER 10, 2012

Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. I recently stumbled upon this report , which was released by the social marketing platform MomentFeed , back in November 2011. What implications does it have for brands?

Mobile 255

Mobile Foursquare Instagram Applications 255

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Yet how do you make the most of this social network? If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you. How do you regularly produce engaging content?

Instagram 60

Instagram Brands Sports Travel 60

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

OCTOBER 26, 2011

Tweet Twitter is now the fastest growing social networking site among U.S. million for the year ending in August 2011, says a new study by comScore. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over).

Mobile 203

Mobile LinkedIn comScore Twitter 203

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools.

Course 58

Course Social Media Class Social Networking 58

Buffer Social

AUGUST 7, 2018

In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Many brands report a positive increase in results when they post more, while others experience the opposite. Here’s what we learned… 1. posts to 8.1m

Research 111

Research Brands Facebook ROI 111

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Dave Fleet

DECEMBER 26, 2010

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. Looking ahead to 2011. The Templar Legacy by Steve Berry.

How To 414

How To Review Upcoming Influencer 414

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. ” 8 Steps to Leveraging PR for SEO by gShift Labs. ** 5 STARS.

Vocus 188

Vocus Press Release Tips Blogger 188

Firebelly

APRIL 18, 2011

By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. How to Build the Perfect Facebook Fan Page, 2011 Edition. By Jamie Beckland 2011 has been hailed as the “year of geolocation.” 10 Measures of Social Media ROI for Your Brand. Alas, so was 2010.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Mindjumpers

DECEMBER 18, 2012

For most brands, Sina Weibo is the most important channel to consider. These are the two most frequently heard words in the Chinese social media marketing awards during 2011-2012. The majority of winners had all done a great job regarding either seizing the perfect timing or taking advantage of the hottest social events.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

JANUARY 9, 2013

The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media.

Facebook 247

Facebook Discount Marketing Retail 247

The Realtime Report

MARCH 19, 2014

Back in 2011, mobile accounted for just 11% of net ad revenues worldwide. Is your brand spending on mobile advertising? However, it’s Facebook that has the brighter mobile future. Last year that number rose to 45%; in 2014, it’s predicted to reach a whopping 63% of Facebook’s global digital ad revenues.

Mobile 167

Mobile Statistics Advertising Project 167