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“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

Company 264
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Rhett & Link: How The Original Kings Of YouTube Built A Lasting Brand And Became Career Creators

Forbes Social Media

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

YouTube 111
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What Happens On Social Media In 2011?

Mindjumpers

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? However, I found this very good and simple presentation about 17 social media marketing trends for 2011, which can provide some tips of what to be aware of during this year.

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B2B Blogging Trends for 2011

Webbiquity SMM

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). So what’s next for B2B blogging?

Aggregage 181
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

Brands 144
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B 279
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Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0. Should companies block Facebook, Twitter etc in the workplace?

Policies 274