Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. We started off at the beginning of the year with some pretty irresponsible search engine optimization tactics performed by some major brands on the web. SEO Company Forces Google to Out Them.

Engineering 137

Engineering Yahoo SEO Discount 137

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Most people don’t just want to talk to a brand image. Many companies neglect the PR side of the social media equation.

Social Media 249

Social Media Strategy How To Foursquare 249

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved.

Groups 337

Groups Groups Sports Notification 337

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? million members today.

Examples 228

Examples Communities Brands Forums 228

Proactive Report

DECEMBER 29, 2010

This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. Have a community strategy –don’t jump without a parachute. Forge key relationships that can help protect your brand. If not, put it on your 2011 PR goals. Here the key features of his plan.

Reputation 108

Reputation Trends Training Case Study 108

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. In 2012, it was a free lunch for any brand that had a presence. We like to say that no brand competes in a vacuum.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 134

Brands Film Hashtag Campaign 134

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support.

How To 321

How To System Social Media Management Trends 321

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Diva Marketing Blog

OCTOBER 27, 2011

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. Just for fun, which Fortune 500 company do you think claims this bathroom? . The company's brand value is to create an "ambience based on human spirit, sense of community and need for people to come together."

Blogosphere 64

Blogosphere Library Retail Collaboration 64

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 187

Twitter Airlines Syndication Blogger 187

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Diva Marketing Blog

SEPTEMBER 21, 2011

My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. I've always thought that starting a company was something you did after you had years of experience. Or do you build the reputation based on your personal brand ? You can go personal branding route or not. Extra fun part.

Small Business 101

Small Business Brands Reputation Compete 101

agora pulse

OCTOBER 6, 2020

Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Promote Your Social Media Handles at Events.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Wondering which social platform is right for your brand? With over 1.71

Content 99

Content UGC Instagram Social Media 99

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. Same goes for brands. In response, platforms are doubling down on “creator hubs” that make it easier for creators and brands to connect. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Twist Image

OCTOBER 23, 2017

That's up dramatically from 5 minutes a day in 2011, and 15 minutes in 2013. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study." The biggest problem? We have close to no data/science on what this really does to children, because the tech is so new. business blog.

Mobile 73

Mobile Apple Survey Data 73

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Most of the people with whom you are communicating in social are your current customers. Both are used to keep your brand top-of-mind among people who have given you permission to do so. Conceivably, yes.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. .

Mobile 180

Mobile iPhone iPad Training 180

Convince & Convert

APRIL 5, 2013

Driving Influence for a Visual Brand. Sony joined Pinterest back in December 2011, right as the platform was becoming popular. The Sony social communities are very active, with many users creating content on a regular basis. Callan warns against brands “jumping on Pinterest without knowing what your assets are first.”

NGO 153

NGO How To Team Social Media 153

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. she’s.

Film 227

Film Klout Policies Reputation 227

Convince & Convert

JUNE 4, 2013

This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Social Brand Forum 2013. Gini and Paul Evans made 2012 absolutely stellar. October 24-25, 2013, Coralville, Iowa. Share them in the comments.

Eventful 127

Eventful Social Media Forums Conference 127