Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised. Clearly bloggers are not the right medium for this kind of event. The catch? Sure, 62.5
Startups To Watch in 2011
FEBRUARY 14, 2011
Recently, they’ve been on the lookout for bloggers to join them in keeping up with the latest news and “watercooler talk on their blog, and they’ve also hit close to 2 million impressions (or more since last I heard) for the month of January, so this submission site is definitely one to keep your eyes on. Rapportive Replaces Ads with Useful Info. Already sold? Tweet This!
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. What is it? The answer may come from the email marketing field. aaker. Ambal.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Amber Naslund. Really.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Get my drift?
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. So what’s next for B2B blogging? Share this on Bebo.
Blogger Integrates With Google+
Small Business Mavericks
OCTOBER 25, 2011
Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online. It’s a decent place for new small business bloggers to their start in the blogosphere.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz It’s my birthday and I have some great news! And I did. wget, curl, Xenu, etc.)
The PR Pro and Blogger Manifesto
JUNE 30, 2011
Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it. The PR Pro and Blogger Manifesto. Understand the blogger’s goals.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. What should I monitor for?
#FollowFriday: The Friendly Blogger
MARCH 25, 2011
Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEOThat was just me? Not only is she friendly, she’s hysterical. And that is why she is today’s #FollowFriday.
#FollowFriday: January through June 2011
DECEMBER 23, 2011
Dino Dogan can be found on Twitter and blogging at DIY Blogger NET. For the last two Fridays of the year, I thought I’d do something a little bit different and fun. With the help of my work wife, Patti Knight , we compiled a list of all of the #FollowFridays for the year. This week is a list of everyone featured January through June. Just click on that and voila! Happy Holidays!
Discounted Tickets for BlogWorld & New Media Expo in NY (May 24-26, 2011)
MAY 18, 2011
Deal: Registration to 2011 BlogWorld & New Media Expo. Date: May 18-24, 2011. This May 24-26, 2011, BlogWorld , a conference specifically for bloggers and social media specialists, will be taking place in New York. Deal: Registration to 2011 BlogWorld & New Media Expo. Date: May 18-24, 2011. Landing Page: [link]. Landing Page: [link].
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? Two Tools for Bloggers originally appeared on Spin Sucks on April 3, 2011. You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help!
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant. An additional 103 bloggers participated throughout March. Results. How we did it.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God. What is it? Jennifer Aaker – @aaker. Amber Buhl.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Now, along with Tom Pick ( @TomPick ) and myself, we would like to introduce the recipients of the 2011 #Nifty50 Top Twitter Men Award.
The Key to Starting a Blogger Outreach Program
AUGUST 25, 2011
We talk about the key to starting a successful blogger outreach campaign. So, learn the key to blogger outreach and make fun of me at the end. Then come back here and tell us what you think the key is to blogger relations. The Key to Starting a Blogger Outreach Program originally appeared on Spin Sucks on August 25, 2011. I’m going to be frank.
Top 10 Guest Blog Posts of 2011
JANUARY 4, 2012
Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. We started working with guest bloggers on Spin Sucks around the middle of 2010 for a few reasons: To involve the community, broaden the expertise offered here, grow beyond Gini Dietrich , and increase engagement and traffic.
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. It is obvious that this requires an integrated approach whereby your blog and bloggers work closely together with other interaction channels, people and departments that are involved in these goals. B2B Blogging Trends 2011. included). Should a company blog?
Curation a Key Theme in B2B Blogging Trends in 2011
FEBRUARY 7, 2011
The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise. At the same time one of the primary challenges for blogging is the effort involved in creating quality content in an on-going basis. B2B Bloggers can rely on curation, aggregation and filtering as a technique to produce quality content in an on-going basis. That’s why Yann Ropars tells us that: 2011 is often cited as the year of ‘curation’. Certainly one of the big trends is curation.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Nearly 3/4 of active Twitter users are bloggers. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that: • 72% of active Twitter users are bloggers. • 61% write at least 1 product review per month. • 56% write articles for third-party sites. More than 80% of U.S.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! But, by no means, is this list complete.
The 5 Must-read Books for Bloggers in 2011
AUGUST 9, 2011
This book will resonate with bloggers who are struggling to launch products from their blogs, or who are shying away from aggressive launch tactics. Many bloggers are embracing the concept of the human curator. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing. promise! Launch.
Blogger to WordPress – Why Make The Change?
FEBRUARY 18, 2011
Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. One of the disadvantages with Blogger is that it only does that – blogs. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already. So, what’s so great about WordPress?
SXSW 2011: Strong on Networking; Less on Content
MARCH 17, 2011
The blogger lounge alone provided significant value for me through the opportunity to meet and learn from new people. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca. Tips: Don’t just hang out with people you already know. Book meetings with people you want to meet well in advance. Look beyond the big parties.
PostRank Connect and Analytics for Bloggers
APRIL 9, 2011
It has come to my attention that not every blogger knows about or uses PostRank. PostRank Connect and Analytics for Bloggers originally appeared on Spin Sucks on April 9, 2011. My mission today is to change that! You see, PostRank is one of the tools that AdAge uses to determine their Power 150. And Matt’s guest post had 19 comments, 42 likes, and 269 tweets.
Presenting as Shock Jocks… Or Bloggers?
JUNE 11, 2011
Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from Arik Hanson , Justin Goldsborough and Chuck Hemann to get you caught up. It was boring.
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
Ways to Make Money With a Blog (And the Major Mistake You Should Avoid) – If you carefully survey the world of successful bloggers, you will find a variety of revenue generating opportunities. Review and Interview – Freelance writers, journalists, and bloggers need to show editors and prospect clients examples of their work. Black Friday / Cyber Monday Deals for Bloggers.
Blogger Outreach Changes the PR Timeline Forever
Convince & Convert
SEPTEMBER 27, 2011
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Simon Salt has an excellent post about this that rightly points out that the bloggers should have been more cognizant of the overall scenario, and asked who Ketchum was representing.
3 Tips For Effective Blogger Outreach
NOVEMBER 23, 2011
Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts. There is no such thing as a standardized press release to be sent out or any standardized pitch.
Dispelling Misconceptions About Bloggers
JUNE 23, 2011
I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong. I’m ready to dispel these myths – right here, right now. Bloggers Do Other Things Besides Blogging.
Irresponsible Blogger Syndrome: Do You Have It?
Saying It Social
APRIL 18, 2011
What is Irresponsible Blogger Syndrome? Irresponsible Blogger is a common Syndrome which can afflict bloggers of any shape and size, regardless of expert status and subject matter. No blogger is safe from Irresponsible Blogger Syndrome without taking the proper precautions. The Syndrome is not contagious unless you emulate an afflicted blogger.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
Then I took the shuttle from the Westin to BlogWorld with Jelena Woehr whom I met at last year’s BlogWorld where she gave me a copy of the Yahoo Style Guide (great guide for blogger, copywriters, editors, and so forth in the digital world). The first session I decided to attend was Hey Bloggers! Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Friday.
40 Bloggers to Watch in 2011
JANUARY 12, 2011
Welcome to the 2011 list of bloggers to watch. A few caveats before we launch into the list: This is my own list of the people I’m watching. I was approached to do this list because of my work as a professional connector. It was where thousands of the world’s best bloggers met to network and learn. Jordan Cooper is a blogger that I highly respect. Jaime Tardy.
Best Quora Guides and Insights of 2011
FEBRUARY 2, 2012
Blogger interest in the site seemed to follow a similar pattern. According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.