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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.

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Best Quora Guides and Insights of 2011

Webbiquity SMM

Blogger interest in the site seemed to follow a similar pattern. According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

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Google vs Facebook: Name the 2011 Winner

Ari Herzog

When you consider Facebook founder Mark Zuckerberg was featured as TIME magazine’s person of the year, not to mention ‘The Social Network’ film success, is the top honor a surprise to you? How Bloggers and Webmasters Violate Your Privacy With Google Analytics. Care to guess this year’s top website?

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Make people feel like they’re a part of something bigger than some back-and-forth chit-chat on their favorite social network. I just suggested that you emphasize sales more in your social media plan. It might happen after solving a customer’s problem because of a social network complaint, for example.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year.

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