Kikolani

NOVEMBER 24, 2011

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. This is where Google Analytics Advanced Segments come into play. Social Media / Social Networking. Blogging / Writing.

Mashup 146

Mashup Resources Press Release Adsense 146

SocMed Sean

JANUARY 1, 2012

To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Or… Maybe it’s time to take a look back at 2011 and figure out why your blog hasn’t taken off.

Creative Commons 279

Creative Commons Flickr Adwords Tumblr 279

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

DECEMBER 24, 2010

21% of email marketers say social media integration is essential to drive opt-in rates when you are building a list. What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Connect to the social network/s that most of your list members belong to.

Trends 85

Trends Engagement Press Release Social Graph 85

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals?

Questions 104

Questions Banking Insurance HootSuite 104

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked!

Klout 33

Klout Embedding Loyalty Vimeo 33

Firebelly

AUGUST 6, 2010

A funny social media strategy generator. Bold & Digital Men of Social Media 2011 Calendar Seriously. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

Social Media 163

Social Media Paid Search SMS Syndication 163

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities. The combination of all three scores creates the sum total of EdgeRank for the content object.

Facebook 157

Facebook Study Apple Consultant 157

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Maintain your page with relevant content. The benefits of a Google+ presence. Angry Birds. Macy’s.

Google 223

Google How To Badge Adwords 223

Twist Image

SEPTEMBER 28, 2012

In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. On top of that, this type of social shopping experience creates a more direct relationship with Facebook and their community members. mobile social commerce. online social network. social media. social shopping.

Adwords 102

Adwords Facebook Retail Apple 102

Kikolani

DECEMBER 7, 2012

Blogging / Content. How to Use Google Reader to Find & Share Content - Learn how to use Google Reader to find the best content to share. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

Mashup 122

Mashup Resources Remix Google Reader 122

Kikolani

NOVEMBER 18, 2011

5 Tips for Creating Shareable Blog Content – There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy. The secret is to tap into the power, speed and instant accessibility of social media. Social Media / Social Networking.

Mashup 113

Mashup Resources Klout SEO 113

Twist Image

JANUARY 31, 2012

With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. Pinterest creates a mood board or visualization of this content. That Facebook IPO. Pinterest launched in closed-beta in mid-2010.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. You’ve probably seen statistics claiming as much.

Airlines 210

Airlines Marketing Statistics comScore 210

Kikolani

JULY 8, 2011

Free WordPress themes – the 2011 edition of the best free WordPress themes. Direct traffic – a look at what this website traffic source in your Google Analytics really means. The huge, untapped potential of Q&A content for SEO – how to really use question and answer sites for your search optimization strategy.

Mashup 142

Mashup Resources RSS SEO 142

Kikolani

APRIL 7, 2011

A step by step guide on how to build a profitable niche content website – everything you need to know from brainstorming to monetizing your niche site. Search Engines / SEO / Link Building / Analytics. Social Media / Social Networking. Are Twitter chats part of your social media strategy ?

Mashup 134

Mashup Resources Adsense Loyalty 134

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking. Personal Development / Productivity.

Mashup 113

Mashup Resources RSS SEO 113

Firebelly

FEBRUARY 17, 2010

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads!

YouTube 129

YouTube Campaign URL Paid Search 129

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? We don’t care about our place within a social network. Instead, they’ll watch Instagram users closely to see how their engagement levels and time using the social network change. Those brands are creating more content than they once did.

Brands 113

Brands Instagram Engagement Activities 113

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. Contents: – What is Snapchat? To achieve long-term success, any social network must figure out their monetization strategy. This post has been refreshed for 2017.

Social Networking 111

Social Networking Social Media Examples Video 111

Kikolani

JANUARY 20, 2011

What’s the perfect width for your online content ? How to increase the likelihood that people will want to stay on your site to read your content. If social media has brought some negative aspects of your past back into your life, exercie letting go of that anchor. Search Engines / SEO / Analytics.

Mashup 115

Mashup Upcoming Resources WordPress 115

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays! This is #1. – Jay).

Google 149

Google Picasa Adwords Engineering 149

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. Social Media / Social Networking. Business / Career. Freelancing.

Mashup 113

Mashup Resources SEO RSS 113

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 123

Marketing Social CRM Conference Social Media 123

Kikolani

MARCH 28, 2011

I took a quick peak in Analytics and noticed that the average time on site between January 1 – March 26, 2010 when I had Adsense was the same as January 1 – March 26, 2011, but the bounce rate is a good bit lower now than it was then. 9 Ways to Use Social Networking for Blog Promotion. Advertising.

Adsense 126

Adsense Hubpages eBook Affiliate marketing 126

The Way of the Web

AUGUST 9, 2010

There was some surprise that content farming doesn’t currently make Demand Media profitable – last year it turned over $198 million in revenue, but still managed to lose $22 million. What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising.

Content 28

Content Adwords Adsense Advertising 28

The Social Media Hat

JULY 13, 2016

Since moving into our home in 2011, our basement has never been anything more than a convenient storage unit. I wrote an earlier article about Spring Cleaning Your Social Media and one of the topics I touched on was making sure that you review all of your "evergreen" content and make sure that it's still share-worthy.

Google 60

Google Instagram Template Templates 60

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Picasa Engineering Adwords 147

ProBlogger

NOVEMBER 10, 2011

They will come back if you can effectively convince them… but you have to have good content. What is good content on Facebook? We don’t know exactly how Facebook judges content, but we know they look at three scores using their EdgeRank indicator: Affinity: This is a measure of how much a user’s fans like his page.

Engagement 44

Engagement Google Tweetdeck Twitter 44

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Tools 201

Tools Twitter Tips B2B 201

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This post is a somewhat technical approach toward dealing with duplicate content issues.

Marketing 264

Marketing SEO Case Study Small Business 264