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Applied Analytics with Andy Crestodina

Spin Sucks

This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Bottlenose ($) | A tool that provides live social intelligence by analyzing activity across all the major social networks.

The Social/Anti-Social Network

Twist Image

Online social networking continues to change and evolve. This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. It's a different kind of "social." anti-social network.

LinkedIn Analytics: The Complete Guide

Sprout Social

While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Clicks: The number of times your company name, content or logo have been clicked.

20 Top Twitter Monitoring and Analytics Tools


pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences  last October and a long list of new features  earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. Have you made Google Plus a part of your marketing strategy yet?

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. The best tools to discover the best Twitter stats. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter. Twitter’s analytics dashboard.

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. What’s included?

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. By Jessica Davis.

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Sharing amazing content which gets lots of interaction. Sharing a lot of content all the time. The same is generally true with content – if you create something truly amazing and share it, things can suddenly get very big, but in general content is a medium to long-term strategy built on quality and consistency. Measuring influence or just tracking loyalty?

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Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing


Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. You can reach millions of people if your pinned content — a picture or video — goes viral. Begin using Pinterest Analytics.

The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. All aboard.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We don’t immediately know where social media sits in our conversion funnel – top funnel or bottom funnel? You have, too.

25 Excellent Content Marketing Tools for Your Brand


Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).

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Get More Shares on Your Content with these Five Tips

Spin Sucks

If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media.

Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? And they become the inspiration for other stories strewn about people’s social feeds and channels. We need to take the same approach in digesting content.

Open Research: A Framework for Social Analytics

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza!

Understanding LinkedIn Company Page Analytics


Just recently, the popular social networking site LinkedIn introduced two new features. The post Understanding LinkedIn Company Page Analytics appeared first on Devumi. Linkedin Marketing content marketing linkedin marketing online marketing social media marketing

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. “ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down.

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics.  Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. If you’re running a business, you don’t want to be logging in to each social media platform every day to look at how you are doing. Crowdfire. Agorapulse.

65 Terrific Social Media Infographics


Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! Analyze just the social media referral traffic for your website in a customized segment which will help you know the effectiveness of your social media strategy.

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Social Sharing + Analytics = ConversionBuddy


Social sharing is on rise. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Tweet. Product Features.

Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try!

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Maybe Gates wrote an article titled “Content is King” in 1996. (Maybe Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Get Really, Really Creative Content.

Google Analytics Unveils a Set of Social Reports


Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. The State of Social Media Marketing– Annual Survey Report.

Why Data Driven Content Fails Alone

Geoff Livingston

Have you read any recent content marketing articles? Today’s articles feature shiny objects to distribute content through (hi, Snapchat and Periscope) and platitudes about impact. To do that, content needs to tell a good story. Even though they have data and the latest networks, they miss the mark more often than not. As a result, marketers destroy the wall.

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Why Dark Social Data Matters to the Content Marketer

Simply Measured

Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. How to Increase Social Conversions Download. So how does Dark Social fit into all this? .

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know. Analytics

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. “Consumers can comment on them, share them on social networking sites, blog about them, etc.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?

The One Tip That Took My Blog To New Levels. Stop Caring.

SocMed Sean

Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. originally started at and eventually moved over here to to expand my writings beyond internal social networks to both internal and external.

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Your Blog Stinks! You Should Quit!

SocMed Sean

To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of those. Have you written content that they would find interesting? If not…stop doing what you’re doing and formulate a plan to find new, interesting content.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. Content is king.

A Better Guide to Promoting Your Content with Social Media

Convince & Convert

Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. But, with all that content floating around, the conversation is starting to change. Less content with better promotion can equal more traffic. And

8% of Women Dominate Social Sharing


According to a study by AOL and Bovitz Research Group , content sharing is commonplace for women online, and most of them leverage the Web in some fashion for word-of-mouth. Yet only a small number of women account for the vast majority of social media recommendations and referrals. Alpha Trendsetters (13%) : These women take both their social lives and their careers very seriously.