Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”.  Therefore, Google has recently released a new set of Social Reports within Google Analytics. MORE >>

Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. originally started at IntranetExperience.com and eventually moved over here to SocMedSean.com to expand my writings beyond internal social networks to both internal and external. After culling through old posts, looking at my analytics , analyzing keywords and metadata, and looking at my various social sharing processes , I was a bit surprised at the nugget I drew from all of it. MORE >>

Microblogging is understood to be short snippets of information shared across social networks.  Twitter uses hashtags to allow users to search for, and follow, specific content themes that interest them.  Provide content that will supplement the products and services that you sell.  But even smarter than that – use your Web analytics to help you further define your microblogging strategy.  Adversely, allow your Web analytics to show you where you are placing too much effort and not gaining the desired outcome.  Wendy Boyce. Be concise.  Be captivating.  MORE >>

If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media. Even then, it’s not all about the magic solution of social timing —your content has to stand on its own and be good enough to motivate your readers to share. Include the Right Social Sharing Buttons. MORE >>

Recently, Buffer has designed a brand new Buffer share button for your blog or website so your audience/readers can easily share to multiple social accounts at once or schedule for later. Giving your community an opportunity to share now and later or to choose one or the other and to which social platforms the content is best suited for helps them receive more actions such as likes, comments and shares. Will Buffer become the Social App to Rule Them All? Read more Social Media News on the Soshable Blog. MORE >>