Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. says, "don't write cheques with Social Media that your websites can't cash."

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. By analysing their unique collector data, researchers were able to show that these participants increased their purchases from program partners by 15-30 per cent over non-participants.

Study 377

Study Social Media Wikipedia ROI 377

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 124

Content Findability Marketing Social Networking 124

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. But first, what are vertical networks? But first, what are vertical networks?

Social Media 103

Social Media Film Exercises Social Networking 103

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 100

Content Findability Marketing Social Networking 100

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Content Marketing B2B 167

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Harp Interactive

JUNE 8, 2009

Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts 200 million active members and is predicted to be at 500,000 million members by 2011 or sooner.

Facebook 171

Facebook Social Networking Activities Platform 171

Harp Interactive

JUNE 8, 2009

Facebook has significant implications for business owners, marketers, and entrepreneurs. This highly successful online social networking platform currently boasts 200 million active members and is predicted to be at 500,000 million members by 2011 or sooner.

Facebook 171

Facebook Social Networking Activities Platform 171

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011. Focus on Social Media.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Idaconcpts

FEBRUARY 2, 2012

Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” Percentage of annual revenue in 2011 accounted for by advertising. Percentage of annual revenue in 2011 accounted for by Zynga, the third-party company responsible for the game FarmVille.

Mobile 131

Mobile Social Networking Activities Facebook 131

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Idaconcpts

MAY 24, 2011

(View more pictures from the bell ringing ceremony taken at the New York Stock Exchange, the day LNKD started trading – May 19, 2011.). After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic.

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. For many companies’ marketing teams these social networking sites have been a marketing dream. Companies should also be actively engaging their customers.

Brands 166

Brands SEO Social Networking Flickr 166

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266

Blogger Company Social Media Curata 266

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 279

Health Care Social Media Insurance Education 279

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Koka Sexton

JULY 17, 2014

I first wrote about this topic in 2011 with enthusiasm. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business, you should be doing everything you can to enable them to practice this craft. Lee Odden (@leeodden) July 16, 2014.

Skills 101

Skills Training Social Networking Issues 101

Idaconcpts

APRIL 11, 2011

The Monday April 11, 2011 ruling from Judge Alex Kozinski, chief judge of the U.S. The trio of the the “Winklevii&# (nickname given to the twins by Zuckerberg, according to The Social Network movie) and Narendra filed suit in 2004 against Facebook and CEO Mark Zuckerberg. For whatever reason, they now want to back out.

Facebook 133

Facebook Social Networking Eventful Report 133

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Once you get active, it’s important to personalize audience experiences.

Airlines 232

Airlines Social Media Collaboration Travel 232

Direct Marketing Observations

NOVEMBER 23, 2010

We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. We will define it. What drives that redefinition?

Mobile 177

Mobile MySpace SMS Yahoo 177

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. But 2012 will see some changes in this area and as a marketer, its none too soon.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. This expression is a critical first step that leads to the activating the two remaining factors in an objects EdgeRank score.

Facebook 157

Facebook Study Apple Consultant 157

Idaconcpts

JUNE 14, 2011

She works at Media Needle, a social media/word-of-mouth marketing agency based out of Los Angeles.]. Launched in 2003, LinkedIn is a business-related social networking site. Mainly used for professional networking, the company reported more than 100 million registered users as of March 2011.

LinkedIn 144

LinkedIn Groups Groups Directory 144

Hootsuite

JULY 4, 2022

Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Small Business Mavericks

MAY 11, 2011

If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. But I recently took a quick survey of About.Me Here’s how an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73