Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

JANUARY 2, 2013

Out of 164 countries studied, 123 have a head of state on Twitter – some with a personal Twitter handle, others with an official government one. This marks a big change since 2011, when only 42% of world leaders were on Twitter, or 69 out of 164. In other words, it’s been a big year for Twitter and political leaders. .

Twitter 192

Twitter Policies Survey Study 192

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter accounts.

Study 256

Study Social Media Survey YouTube 256

The Realtime Report

JANUARY 10, 2014

Eighty percent of world leaders used Twitter in 2013, according to a study from the Digital Policy Council. This number marked a growth of 8% year-over-year (a change worth noting, but significantly less than the 78% growth that took place between 2011 and 2012.).

Social Networking 181

Social Networking Twitter Tumblr Reddit 181

Idaconcpts

NOVEMBER 21, 2012

Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. The study included two control groups: one group of U.S.

Retail 134

Retail Affiliate marketing Compete Study 134

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. social channels. social media. social media analytics. social media marketing.

Social Media 81

Social Media ROI Survey Metrics 81

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Do you know of someone that has really stood out in 2011? Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Maria Popova.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Idaconcpts

APRIL 25, 2013

From those tuning in to online music services in the United States, here is an approximate breakdown as of Q4 2012: In another study from the NPD Group released in February 2013, the research organization found that close to 56% of U.S. Back in July 2011, Bloomberg Businessweek reported that 79.3 Think Howard Stern. Think Oprah.

iPhone 136

iPhone Advertising Study Trends 136

Writtent Blog

FEBRUARY 7, 2014

2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.

Social Media 93

Social Media Metrics SEO Yahoo 93

Small Business Mavericks

FEBRUARY 20, 2013

In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. This is a telling study. What happened?

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Mindjumpers

JULY 3, 2012

Buddy Media recently published the report “Strategies for Effective Tweeting: A Statistical Review”. Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. A full copy of the Buddy Media report can be found here.

Report 219

Report Twitter Brands Hashtag 219

Jeff Esposito

JANUARY 2, 2012

Heading into 2012, I am hoping to read 35 books and hope that you’ll challenge yourself to read more than you normally would. Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. Social Media Case Studies – Fine – Review.

Review 43

Review Case Study ROI Course 43

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Convince & Convert

JUNE 19, 2012

Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes. Social Subscribe – Why Facebook Likes Do Matter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Facebook 158

Facebook Study Apple Consultant 158

Kikolani

MARCH 17, 2016

A Usurv study quoted in an Entrepreneur article by web psychologist Liraz Margalit claims that consumers are 39% more likely to share content delivered in video form, 36% more likely to comment, and 56% more likely to give the video a “like.”. The app has already earned several distinctions since its launch in May 2011.

Video 100

Video Content Marketing Applications 100

Twist Image

NOVEMBER 2, 2012

This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. On January 30th, 2011, I published a blog post titled, Get More Media Savvy. media creator. media savvy. media source.

Twitter 108

Twitter Publishing Curation Study 108

Kikolani

AUGUST 31, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. 45 Signs You Need to Get a Grip on Your Social Media – Do you wish you had a social media policy?

Mashup 122

Mashup Resources RSS SEO 122

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” Ari Herzog is currently seeking a full time position in social media. I like that.

Twitter 115

Twitter Handbook Class Case Study 115

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” Ari Herzog is currently seeking a full time position in social media. I like that.

Twitter 87

Twitter Handbook Class Case Study 87

Writtent Blog

APRIL 30, 2013

Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. There are exceptions to this rule, and search engines also take social signals (social media shares), and site authority into account. Originality.

Reputation 87

Reputation Meme Case Study Engineering 87

ProBlogger

DECEMBER 1, 2012

This was based on the 12 Days Of Christmas, where we re-posted our most highly trafficked 12 posts since we started the blog on 1 September 2011. As our blog was only a couple of months old in late 2011, we had very low levels of traffic in comparison to today, making it hard to identify any kind of trend.

Case Study 41

Case Study Study Insurance Comparison 41

Kikolani

OCTOBER 12, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Case Study: Attracting More Blog Traffic with Long Tail Keywords – Examples of how blogging helped me get search positions and how I get extra visitors every day.

Mashup 124

Mashup Resources Directory Remix 124

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Social media users in the West prefer to consume rather than create.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

JANUARY 7, 2013

To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years! Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. use Twitter as of February 2012, and 8% are daily users. The State of Social Media in Norway.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The white paper also lays a lot of stress on the importance of data in social media and the way it will be interpreted for the benefit of brands.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. Social is media, not a medium. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

ProBlogger

JUNE 19, 2012

I had looked at their social media output and saw that they were very active. I initially approached PLUS around January or February 2012. They could also see I was active on social media channels, and already had a following. Initiative is key. I approached PLUS about becoming their Resident Blogger. Follow up.

Blogger 40

Blogger How To Travel Price 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. This data is compiled here.

Marketing 264

Marketing SEO Case Study Small Business 264

Mindjumpers

MAY 3, 2012

Norway is one of the leading countries of social media usage. The Norwegian social media and Internet users. 78% of the internets users were online on a daily basis and 28% visited a social network daily. Twitter: There are about 252,202 Norwegian users of Twitter (January 2012). As of 2012, 47.3%

Social Media 247

Social Media Airlines Statistics Social Networking 247

Idaconcpts

OCTOBER 30, 2013

Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. In this article, we will take a look at three of Google’s projects in the social arena.

Review 150

Review Google Social Media Tools 150

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. Otherwise this amazing statistics may convince you to consider it: Similar Posts: Facts About Consumer Behaviour on Twitter [Study]. What F8 Developer’s Conference 2011 Holds for Brands and Users. No doubt, the popularity of the network has exploded.

Brands 271

Brands Social Bookmarking Retail Statistics 271