Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base.

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Social Media Statistics MySpace Tumblr 273

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. Despite this, the Pew Research study included only a binary classification of gender.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Similar Posts: The Demographics of Twitter Users [Study]. What are your predictions for 2013? Facebook Engagement Rates Continue to Grow [Report].

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Social Media Nielsen Aggregator Mobile 269

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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Mobile Foursquare Facebook Tumblr 182

Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. Popup Opt-In Form Case Studies. Chris Brogan.

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Case Study WordPress Study FeedBurner 168

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013. No problem.

Eventful 170

Eventful Social Media Statistics Study 170

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

Training 76

Training Course Social Media Press Release 76

SocMed Sean

JULY 10, 2012

But the downsides comes with the addictive nature that comes with blending social and mobile. Wilhelm Hoffman, who led the study, indicated that: “With cigarettes and alcohol there are more costs – long-term as well as monetary – and the opportunity may not always be the right one.

Mobile 276

Mobile Social Media Study Social Networking 276

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.

Social Media 249

Social Media Case Study Marketing Project 249

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

The Realtime Report

JANUARY 17, 2013

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. only 4% think that a leader?

Company 192

Company Social Media Survey Tumblr 192

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

ROI 141

ROI Social Media Research Survey 141

The Realtime Report

AUGUST 23, 2012

The study examined the websites of the two campaigns in detail, as well as their postings on Facebook, Twitter and YouTube – and the public reaction to that content. Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign.

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter accounts.

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Study Social Media Survey YouTube 256

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Metrics 268

Metrics Analytics Nielsen Social Media 268

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Facebook is the most popular social network among seniors.

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.

API 178

API Education Social Media Research 178

Webbiquity SMM

DECEMBER 12, 2012

” 6 Steps to Getting Started With Google+ by Social Media Examiner. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company. Google+ Rants and Raves.

Google 216

Google Tips Bookmarklet SEO 216

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

The Realtime Report

JANUARY 2, 2013

Out of 164 countries studied, 123 have a head of state on Twitter – some with a personal Twitter handle, others with an official government one. TechCrunch does note that the United Nations recognizes 193 states (not just the 164 in the study); it’s unclear whether the leaders of these 29 countries are on Twitter.

Twitter 192

Twitter Policies Survey Study 192

Laurel Papworth

MAY 28, 2013

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Can CEOs really afford to be oblivious to social media? Get ready, Australia. Twitter: @silkcharm.

Social Media 110

Social Media Insurance Training Social Networking 110

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

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Committee Mashup Policies Wikipedia 312

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

The Realtime Report

JANUARY 14, 2014

The researchers examined 380 million tweets between October 2010 and May 2012; the tweets came from more than 6 million users in 191 countries. Only tweets sent by smartphones that included GPS location data were used for the study.

Twitter 132

Twitter GPS Statistics Social Networking 132

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010.

Content 256

Content Study Flickr Advertising 256

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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HootSuite URL Analytics Forums 120