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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. In-game advertising (i.e. Methodology.

Study 285
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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertisingmobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). Mobile apps? Yellow Pages? Social networks?

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Time Spent Online Matches Time Spent Watching TV

Idaconcpts

Small wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”.

Survey 132
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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

YouTube 123
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265
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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. billion use social networks from a mobile device. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( 21 Social Media Marketing and Advertising Stats and Facts. The CMO Survey ). The CMO Survey ).

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The Big(ger) Marketing Shift

Twist Image

Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%)." Trust is happening in advertising, but it's hard to make people loyal (and to keep them that way). That number fell about halfway between the 83.8%