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Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010

Bill Hartzer

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. From the survey, 74.1% plan on increasing their use of social media in 2010. On a side note, 79.6%

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. In-game advertising (i.e. Methodology.

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The Impact of Social Media

Mindjumpers

The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted via email during November, 2010 to a national database of marketing decision makers.

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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

Back when I was doing traditional advertising on print, TV or radio, I almost never got to see these results. I saw it happen in social media around 2010 and we bounced back, but there are always people who feel like a big-budget excuses poor strategy. That’s frustrating to me because I think it cheapens the industry.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Instagram launched in October 2010. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). The Pew Research survey found that 46% of urban respondents are using Instagram. Instagram general demographics.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. The 2010 Trust Barometer results speak clearly to the implications of this approach. Do you agree?