Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Jason Yormark

DECEMBER 28, 2009

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

The Marketing Blog

SEPTEMBER 7, 2010

When it comes to Facebook, the social networking platform is no different. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Without further ado, I now present to you the best internet marketing posts of 2009. The article has examples of how social media worked too. Measuring Social Media ROI: Does Size Matter? (The

Marketing 265

Marketing SEO Journal Engineering 265

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! Main | SES Chicago 2009 Video: Were you naughty or nice? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why?  Below are there suggestions: 1. How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Jason Yormark

JULY 22, 2009

Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. Social Network Platforms 1. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now.

Tips 141

Tips HootSuite Facebook How To 141

Jason Yormark

AUGUST 17, 2009

It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. Tags: Community , Social Media This entry was posted on Monday, August 17th, 2009 at 5:57 pm and is filed under Community , Social Media.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Firebelly

FEBRUARY 26, 2010

The world’s largest social network now own the patent for the news feed. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Justin Levy

MAY 10, 2010

Now that we’ve had our short history lesson, did you know that the Chairman, Admiral Mullen, is actually active on multiple social media accounts such as Twitter , Facebook , Flickr , and YouTube ? Without those dimensions then you won't have a sound strategy for your social media engagement.

Social Media 113

Social Media Strategy Policies RSS 113

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.

Content 112

Content Press Release Digg Survey 112

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Chad Richards is the Social Program Manager at Firebelly Marketing. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone!

Social Media 100

Social Media Marketing Hubspot Paid Search 100

agora pulse

OCTOBER 8, 2019

Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Net-Savvy Executive

JANUARY 3, 2012

Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. Being satisfied with the top-level metrics your tool (any tool) spits out isn't sufficient. Previous years' lists.

Metrics 54

Metrics Analytics System Social Networking 54

Twist Image

FEBRUARY 21, 2011

Here's the main crux of the news item via the New York Times article: " The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. online social network. journalist.

Tumblr 111

Tumblr Comparison Journal Blogger 111

Adam Sherk

JULY 17, 2009

Gould, nymag.com It’s also important to emphasize that number of followers is a very weak metric for measuring success on Twitter. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. All of this conjures up images of the infamous velvet rope at Studio 54. Photograph by Peter L.

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

JUNE 15, 2010

This has an impact on the way the various metrics are calculated. So the number of times that @ColonelTribune has been updated in the last 30 days will also factor into its Impact score and other metrics. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 165

News Sites Twitter Digg 165

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 58

Social Media comScore Brands Loyalty 58

Adam Sherk

OCTOBER 6, 2010

A smaller number of engagement points that directly lead to traffic, links, fans, signups, revenue or any other desired action can be much more valuable than just raw user activity across social platforms. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Sites 176

Sites News Postrank Engagement 176

agora pulse

OCTOBER 8, 2019

Here are some of the metrics you can hone in on: Top contributors. MasterCard’s Employee Ambassador Program incentivizes employees to share brand news across their personal social networking accounts and, yes, on work time! Lastly, you should understand why you are doing employee advocacy and how you plan to monitor the results.

Social Media 84

Social Media Guidelines Hashtag Training 84

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 53

Social Media comScore Brands Loyalty 53

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Kikolani

JUNE 1, 2012

Social Media / Social Networking. The 10 Most Misleading Social Media Metrics in the World – The amount of misleading social media metrics is truly staggering. Shot in 2009 around multiple locations. Here are 10 examples of the worst offenders.

Mashup 115

Mashup Resources Klout RSS 115

Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Bare Feet Studios

NOVEMBER 13, 2009

Of course each metric will produce a different price. Tagged as: "envision hawaii" , behavior , change , consciousness , disruption , hawaii , influencers , mary schmidt , organic seo , socialmedia , trends 12 Tweets { 14 comments… read them below or add one } Armand November 17, 2009 at 3:35 am A lot of good observations in this post.

Social Media 48

Social Media Upcoming Flickr Conference 48

Social Media Network Marketing

MAY 29, 2010

What People Have To Say About Pervara - Social Med. Saturday, May 29, 2010 The Social Media Strategist Develop comprehensive social media strategy, leveraging the major social networks (LinkedIn, FaceBook, Twitter, YouTube, MySpace), blogs, video, stand-alone social newtorks, social commerce and more.

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Number of Nielsen households among them?

Klout 161

Klout Nielsen Influencer Social CRM 161

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100