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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. The CMO will also want to know the data.

Research 265
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Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run. Some pointers YOY Growth – No. Theme: Pressrow.

Facebook 167
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YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Statistics & Data. Added: March 20, 2008. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge. Added: March 20, 2008. Diigo ~ more than a research tool - a knowledge sharing community. © 2008 YouTube, LLC. Want to add to Playlists? Sign in to YouTube now! Commentary.

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Fan Geography Since this is basic data, you might want to dig a little deeper and find out more about the geographic trends like where your fans are coming from. The screen below shows that the bulk of the interaction happens in 25 – 34 age groups and the trend holds true for both the males and females category. Theme: Pressrow.

Facebook 185
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Debunking Five Social Media Myths

Socialized

and went on to cite statistics that show both e-mail and social networking use on the increase. The median age for MySpace is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.”*.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends.

Tools 141