How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review
Waxing UnLyrical
APRIL 17, 2012
(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). And Princeton Review has capitalized on that trend. Princeton Review was started in 1981 and rose to dominance in the industry within a matter of roughly ten years. Goodbye market advantage, hello losses for Princeton Review.
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