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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). And Princeton Review has capitalized on that trend. Princeton Review was started in 1981 and rose to dominance in the industry within a matter of roughly ten years. the market leader, for dominance in the industry. Convergence.

Review 214
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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 118
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Facebook & India

The Marketing Blog

The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. For how long do you think will this growth trend continue? It is now a powerful social media marketing tool! However, I still review some Web 2.0

Facebook 167
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Search Engine Statistics:: Google's share dips

The Marketing Blog

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Reference Links 1. searches 2.

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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185
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Enterprise 2.0 Conversations

The Marketing Blog

trends and the variety of issues companies face during adoption. Market Predictions Vary so Greatly? The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. However, I still review some Web 2.0 Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.