Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.
Mindjumpers
JUNE 8, 2012
We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. The challenge.
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Ignite Social Media
OCTOBER 21, 2020
After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. Don’t make the same mistake that Kraft recently made.).
Mindjumpers
MAY 8, 2012
The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.
SocialFish
NOVEMBER 12, 2010
Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. photo © 2007 Chris Metcalf | more info (via: Wylio ).
Sprout Social
AUGUST 3, 2023
From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.
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