Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 And that is all centered around the social web. internet TV and YouTube , blogging, Twitter , etc. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Reply Tinzley December 9, 2009 at 10:14 am Tamar, this is great information. I stumbled across your site and was like, wow! Because I happen to be reading your book right now.

Social Media 180

Social Media Content SEO Examples 180

Bare Feet Studios

DECEMBER 4, 2008

But our tourism and ad industries have been resting on their laurels and hiding behind fakey fake advertising strategies for decades. The dawn of “web 2.0&# aka “the social web&# is a literal boom time for business that remains largely untapped. Speaking of long-lasting brands.

Advertising 40

Advertising Upcoming Tourism Buy 40

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 7 Benefits to Engaging in Social Media Marketing (Search Engine People): Jeff Quipp explains why an SMM strategy is important for any business.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. 6 Steps for Creating a Social Media Roadmap and Plan (Green Marketing 2.0): Lorna Li writes very introductory post on what social media is and what you can do with it with some great insights. A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. © 2006-2010 Tamar Weinberg. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Develop a strategy that is yours and cannot be challenged. Reply Saporito January 29, 2008 at 12:49 pm I appreciate immersive marketing strategies. This shouldn’t come as a surprise.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You need to determine what kind of strategy you’ll implement. You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. In social media marketing, some people are hired to build buzz about a specific campaign.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 7, 2010

Sadly, that same strategy was passed onto the client’s Twitter feed as well; with the exception of a single @ in a full month (that was a response to a question), the entire Twitter account was fully automated. The success of a social media marketing campaign strongly revolves around engagement.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action. © 2006-2010 Tamar Weinberg. All rights reserved.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Two days ago, they launched a new campaign to replace the old one. Pam says “I think their efforts are fantastically smart from a business perspective. It’s pretty specific.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 29, 2008

An Interview with Language Trainers, Creators of the Accent Game by Tamar Weinberg on July 29, 2008 Share If you haven’t yet seen the Language Trainers Accent Game , it has won the “best viral marketing strategy of 2008″ (in my eyes). Tamar : What does your company do? my favorite to this day is “will it blend&#.

Marketing 103

Marketing Film StumbleUpon Project 103

Bare Feet Studios

DECEMBER 13, 2008

Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one. I would even invite the agency people in if they agree to bag the fakey-fake campaigns and execution. Yes, even in web 2.0 Get the dealers involved.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 8, 2010

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. Do you know what that means?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. © 2006-2010 Tamar Weinberg.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. It’s not just boring at times, it could be hazardous to your other campaigns too. And it must be a win-win.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Let’s say you did something along the lines of what I do — social media consulting and strategy. So those who are running social media campaigns should be aware of that!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Free is a strategy or a tactic, a business decision. You want something from someone, so you need to compel them to engage or they’d have no reason to.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. © 2006-2010 Tamar Weinberg. Accelerated by MaxCDN Content Delivery Network. All rights reserved.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 24, 2010

Since they are typically greedy one-sided pieces of trash they get nothing and they help me pigeonhole their product as something to never talk about (if it was worthy of discussion they wouldn’t need that sorta hard sell strategy). You know what is easy and works well? No sales pitch. Thanks so much for your post!

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. Unless top-down social business strategy totally stinks, yes. Consequently, I was the original creator of the Fan Page.

Facebook 277

Facebook Issues MySpace Privacy 277