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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Reddit is all about fostering community by encouraging users (a.k.a. Reddit is a social network with a forum-style discussion structure.

Reddit 100
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Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

Polly created a community fundraising event that all of us can support with very little effort while generating a high return – in fact less than two (2!) Below and the first attachment are templates with draft copy for tweets, blogs and facebook. Facebook – Option #1 Aloha! She has taken social media by the horns!

Feed 62
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

LinkedIn 279
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How to Fix a “Broken Brand” with Social

Convince & Convert

Next year the video wall will include Vine, Facebook, and Instagram videos, as well. ” A promotion on Valentine’s Day last year gave a Lightning cupcake to anyone who checked in on Foursquare or Facebook. million viewers this week, making it the most-watched Emmy show since Ellen Degeneres hosted back in 2005.

Brands 128