How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. Gamers.
Facebook Debuts 360 Photos
JUNE 9, 2016
The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Blog Facebook Social Media
Facebook Updates News Feed
AUGUST 28, 2013
Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Facebook RSS feeds and iGoogle
APRIL 20, 2011
Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. In this case iGoogle. Go to Facebook.com/Marketing. Find “page.php?id=.
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should be open for discussion. We get this question all the time, “H ow can I grow my Facebook community ?” The answer?
Riff App: Build Community and Have Fun
APRIL 8, 2015
One person names a video (based on a theme, brand, idea,) and then it gets passed around your Facebook friend network (and then their networks, and their networks,) with people adding their “riff” as it goes. Digging into your customer stories, employee stories, community stories. Once you publish it, any of your Facebook friends can contribute. Thanks Mom!
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Tweet.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. So what is Facebook video anyway? And what about Facebook Live?
What Makes Your Facebook Page Post Feature On Feeds? - Social Media
Social Media Network Marketing
FEBRUARY 24, 2011
While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members. The Facebook algorithm is called EdgeRank. So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. My Business Page is on Facebook at: [link] Do join me
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Relevance. Targeting.
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
You can add RSS feeds, YouTube subscriptions, personalize it with custom themes, and even view your Gmail inbox, all in one place. As you can see, I use iGoogle for all of my RSS feeds. How to add RSS feeds to iGoogle. Almost all blogs have some form of RSS feed that syndicates their content out on the web. Connect: Twitter | Facebook | Email | 978.558.0008.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. Users can grow alongside their customized feed. It truly maximizes our content.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. Facebook Social Media Social Media Marketing
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. The top post by a page in my news feed right now is for The Vogue, a theater in Indianapolis that happens to be a mere 500 feet or so from where I’m sitting. Not every community and following is the same.
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. And now Facebook has launched Questions after Quora has been buzzing for a while. How it works.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Go to Facebook ads manager.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. You need to stop thumbs from scrolling.”
How to Master Facebook for Small Business
JUNE 1, 2016
That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Are you maximizing the branding power of the Facebook Fan Page? FacebookCover Photo.
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features. The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
How to Create Engagement Through Facebook Timeline
APRIL 19, 2012
This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. The more people share your content on Facebook, the better Edgerank will you achieve. . How Will Timeline Work on Facebook Pages?
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Similar Posts: How to secure your Facebook Page from being hacked. General Electric. Honda. Burberry.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Post spam. Ha ha. iTunes.
Will Facebook Always Be Free? Probably Not For Everyone!
APRIL 14, 2012
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Optimize your Facebook posts. Provide a link: If you include a link, use a URL shortener such as Bit.ly so you can track how many people are clicking through from Facebook. Shorten URLs: Bit.ly
Is Facebook building the new community-driven question-and-answer.
Social Media Citizens
JUNE 15, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Facebook building the new community-driven question-and-answer platform? June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Is Facebook building the new community-driven question-and-answer (Q&A) platform? Economics? Skydiving?
10 Ways Strengthen Your Twitter Community with Commun.it
JUNE 4, 2013
Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. account, the first thing you will see is your Prioritized Feed of top engagements. Check out the top tweets in your community.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Yes, I know there is controversy about whether to enable comments , but I fall firmly on the side of “you can’t build community or distribute your content” (particularly when you’re starting out) if you don’t have comments open. RSS Feed. This is why you’ll set up an RSS feed. Facebook. Social Share Buttons. told you. It’s basic.
4 Ways To Fix Your Facebook Problem
Convince & Convert
APRIL 17, 2014
There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. Where does Facebook’s growth come from?
Interview with Community Manager: Shruti Shah Goradia
Social Media Citizens
OCTOBER 10, 2011
Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. You can follow Shruti on Twitter , Facebook or Linkedin. G: Where is the best place to build the community? S: This greatly depends on what your objectives are. Thus was born the Tips & Projects Exchange – Kodak’s branded online community. full-time community manager is a MUST.
Did Facebook Screw Up?
Small Business Mavericks
FEBRUARY 22, 2011
Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments. That’s a good question, Facebook.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. viralWoot
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Create a Custom iFrame Tab: Free Facebook iFrame Apps. Tutorial: How to Create a Facebook iFrame Application ).
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
Facebook. While While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. It also could take the form of sponsored content on Facebook or LinkedIn or sponsored tweets on Twitter. On Feedly , create a list of bloggers to watch. PR is sales.