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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 1. There are 1.9

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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Founded in 2005, Reddit has played an interesting role in internet culture, but has yet to achieve profitability. Will Reddit’s niche market – with users that are notoriously wary of heavy advertising - respond well to this venture into e-commerce? was by far the top country in terms of unique visitors, with 48.5

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. Four Your Information.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? January 2006 (17). (+) 2005 (142) December 2005 (13). November 2005 (17). October 2005 (11). September 2005 (11). August 2005 (16). July 2005 (16).

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. in the Future of Media Prediction Markets! December 2005 (12). July 2005 (5).

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Technology for Small Business

Buzz Marketing for Technology

Market Action. MySpace: One of the earliest social networking sites, MySpace was launched in 2003 and acquired in 2005 by News Corp. Ning: Launched in 2005, Ning is a platform for creating social networks around specific areas of interest. but her expectations of the group as a marketing tool aren?t British Columbia.