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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.

Marketing 199
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 1. There are 1.9

YouTube 111
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Knowledge Mobilization

Buzz Marketing for Technology

Sustainable Markets. Knowledge Mobilization. Knowledge Mobilization. The emerging concept of "knowledge mobilization" may therefore be more useful than knowledge management or knowledge brokering. A Synopsis of Trends in Knowledge Management (2005) (PDF - 146 kb). Governance for Sustainable Development.

Mobile 113
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Why Alps Bethneck is 5 Years Old

Ari Herzog

2005: Flickr. A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black. This is his story. Or, do I want to use it as a base for experimentation?

MySpace 187
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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Founded in 2005, Reddit has played an interesting role in internet culture, but has yet to achieve profitability. Will Reddit’s niche market – with users that are notoriously wary of heavy advertising - respond well to this venture into e-commerce? was by far the top country in terms of unique visitors, with 48.5

Reddit 149