article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. By understanding and acting on these nuances, marketers can better align their content with the needs and timelines of their target audience, thereby improving engagement and increasing the likelihood of conversions. hours in 2023, a 2.5

B2B 86
article thumbnail

What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Here is their conversation. Who is Tony Fadell ? connected appliances.

Company 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.

Company 60
article thumbnail

How to Spot Business Failure & 3 Recovery Tips

BeingOptimist

Some of those are growth phases, where the company upscales quickly; others can raise concerns about negative cash flow and the risk of bankruptcy. In a financial reality that’s changing faster than business owners can adjust, it’s essential to take a pause and assess the actual economic balance of any company. .

Tips 52
article thumbnail

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Face-to-face conversation is the best form of communication (co-location) – Internally, face-to-face is the best. Via social media, however, a 1:1 conversation is best. If your sales team is engaging prospects via social, they need to be informed. If HR is recruiting via social media, the team needs to be informed.

article thumbnail

This Is How Social Media Scales

Twist Image

Prior to founding Sprinklr, he was president of Epsilon Interactive , a division of the world''s largest marketing services company. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Advaya was sold to Bigfoot Interactive in 2001.

article thumbnail

The time I spent the World Series in handcuffs

Convince & Convert

Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent in handcuffs. 2001 was a most unusual World Series, on many levels. It was just weeks after 9/11, and emotions ran high as jingoism ran rampant.

Sports 151