Techipedia: Tamar Weinberg

MARCH 27, 2012

This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The articles either end there or conclude with a self-congratulatory remark by a company rep.

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JULY 10, 2012

This is a guest post by Miranda Marquit. . With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Content has become an important part of online marketing.

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Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

MAY 1, 2012

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result.

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Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers. Business Model and Content Issues. The real key, of course, is attracting qualified traffic to your site.

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Techipedia: Tamar Weinberg

APRIL 17, 2012

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those concerns are necessarily worth the worry.

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

MARCH 20, 2012

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Is your brand and site optimized?

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Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 17, 2012

This is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks.

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Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

JANUARY 11, 2012

This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

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Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JANUARY 31, 2012

This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction.

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Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

This is a guest post by Christopher Wallace. The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us.

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Techipedia: Tamar Weinberg

MAY 8, 2012

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. Whether or not you plowed down a big meal or have the mid-week blues, those last few hours of the work day or week can be some of the most unproductive.

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Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

This is a guest post by Corey Northcutt. Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and

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Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different.

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Techipedia: Tamar Weinberg

APRIL 24, 2012

This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? You can’t.

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Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend.

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Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

APRIL 10, 2012

This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post a few weeks back mentioned his experiences in building and ultimately selling his website. Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch.

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Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

JULY 17, 2012

This is a guest post by Amanda DiSilvestro. One of the biggest problems for website owners is negative SEO or competitors pointing unwanted links toward their competitions website. Unfortunately, website owners have never had much control when it comes time to fix these unwanted links. The problem is actually quite similar to something you might have dealt with in school: If your friends were starting rumors about you, you want to stand up and do something about it, right?

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Techipedia: Tamar Weinberg

JUNE 19, 2012

This is a guest post by Michael Silverman. The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? If you’re a business that carries a heavy customer support burden, you have options.

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Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

MARCH 13, 2012

This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Just a little over a week ago, I found a way to reach 7,000 people, 5,000 of whom I reached in two days.

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Techipedia: Tamar Weinberg

OCTOBER 23, 2012

test. test is a post from: Techipedia | Tamar Weinberg. The post test appeared first on Techipedia | Tamar Weinberg.

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Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial.

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Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content discovery came with the social revolution.

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Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

AUGUST 7, 2012

This is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer: Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers,

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Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

MAY 22, 2012

This is a guest post by Anita Brady. A meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.” Originally coined by evolutionary biologist and ethologist Richard Dawkins in the 1970s, a meme is something with which just about every member of a culture is familiar.

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Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. This is a limited view: Retargeting means Site Retargeting in the same way that “video games” means “first person shooter games.” Just as there are many different genres of video games, there are many different types of retargeting.

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Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

JULY 24, 2012

This is a guest post by Rich Gorman. A sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant.

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Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

NOVEMBER 21, 2012

This is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that!

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Techipedia: Tamar Weinberg

OCTOBER 16, 2012

This is a guest post by Doug Pelton. Outsourcing has been completely accepted by small businesses for tasks such as accounting, window washing and logo design forever. It’s silly to even think about a restaurateur doing payroll just as it’s silly to think about a payroll company cooking all its own food for an annual dinner. But you can’t outsource your personality, right?

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Techipedia: Tamar Weinberg

APRIL 3, 2012

This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly.

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Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JANUARY 5, 2012

It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing do

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Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

FEBRUARY 21, 2012

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. I want to tell you about the mindset required to create wealth on the Internet. The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on.

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How To Buy Engineering Energy 151

Techipedia: Tamar Weinberg

JUNE 13, 2012

This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, t

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SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. “Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000 Likes on Facebook (now at 355,621 Likes).

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