Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize this and leverage it effectively.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable.

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NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” Social media is an ideal platform to carve out a niche and own y

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Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level.

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SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

JANUARY 7, 2011

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers.

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Marketing How To URL RSS 186

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

This is a guest post by Lucy Hunt. In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

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Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions.

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Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

AUGUST 11, 2011

This is a guest post by Shannon Evans Suetos. We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. In June, comScore reported that one out of every six minutes is spent on a social network.

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Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

This is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules.

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SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. For years, I’ve spent thousands of hours to find you amazing content. One of you even thinks it’s worth $1,000,000. Would you do $1 million of work for free ? Didn’t think so. In 2011, the best content will be sent to those who sign up to my newsletter.

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Marketing Sample Samples Newsletter 173

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month.

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Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

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Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

This is a guest post by Amanda DiSilvestro. Many current CEOs and business owners often have more to worry about than the 50 ways social media can drive traffic to a website or the 100 ways to help improve a website’s page ranking. In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. However, CEOs and business owners do have to worry about hiring new employees.

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Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

This is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us.

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Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

AUGUST 31, 2011

This is a guest post from Mukund Mohan. When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Chris Brogan , Louis Gray , Mashable ( Jennifer Van Grove ), TechCrunch ( Jason Kincaid ) and Brian Solis covered us over 2 days.

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan.

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Engagement Telecommunications Domain Name Issues 221

Techipedia: Tamar Weinberg

SEPTEMBER 20, 2011

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality.

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System Newsletter List Types 231

Techipedia: Tamar Weinberg

MARCH 22, 2011

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per day. However, that also means I’m working from morning until night.

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Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

This is a guest post by Julian Rockwoord, a product manager at Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with.

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Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

This is a guest post by Preston Ehrler. As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.

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SEO Sites Google Hubspot 163

Techipedia: Tamar Weinberg

AUGUST 24, 2011

This is a guest post from Sunil Sajnani. I generate most of my revenues online through niche websites that I research, set up, optimize, market and leave on auto pilot. For me, free organic search engine traffic is invaluable and is the lifeblood of the passive and residual income streams I have established online over the years. As good as it works for me, search engine optimization (SEO) is not the be all end all for everyone.

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SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. I started this “best posts&# idea five years ago and it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm.

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Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media de

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Social Media Consultant Buy Feed 271