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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction. Share this on LinkedIn.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Director of Sales for @ klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amy Nelson.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

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