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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Ross Dawson, August 27, 2007 1:24 AM US PT. Many of my keynote speeches focus on the future of business and where technology is going. Or rather, since we are businesspeople, it seems the question should be how can we turn the reality of the new business environment into an opportunity and a competitive advantage?

Web 2.0 244
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have age in your database, isolate customers that are approximately 25-44 years of age – old enough to have developed influence among their peers, but young enough to be facile with emerging ways of sharing those insights. online average of $79,000. Mobile device usage indicates potential influencer status.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. It’s not about any of the tools.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media (and Beyond): Small Business. Social Media (and Beyond): Small Business. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media: Hiring and in the Workplace.

Marketing 279